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HUFFINGTON POST, September 20, 2012 -- Is a shift happening in the normally frozen-in-place world of cable news ratings?
It's hard to tell, but something unexpected has happened over the last two days: MSNBC has beaten Fox News in the all-important A25-54 category two nights in a row.
TVNewser was the first to spot the trend. While it may not seem like too big a deal for MSNBC to jump ahead of Fox News, it's rather surprising that it is happening at all. The total dominance of Roger Ailes' network is one of the biggest articles of faith in the television business. As Alex Weprin wrote, "The number one show in the demo on cable news is always, always "The O'Reilly Factor" unless there is some sort of unusual news event or huge booking."
But, on both Monday and Tuesday -- with neither a huge news event nor a huge booking -- MSNBC beat Fox News. Rachel Maddow's ratings in the demo on Tuesday were better than Bill O'Reilly's and Sean Hannity's. Lawrence O'Donnell's were better than Greta van Susteren's. Overall, MSNBC beat Fox News 575,000 to 526,000.
Fox News has little to worry about in terms of total viewers; the gap between it and the competition is a huge one. But A25-54 viewers are the most important ones because advertisers set their rates based on how many people in that category tune in. A change in the demo can powerfully affect a network's bottom line. While it is obviously too early to draw any big conclusions, a longer trend would be a very big deal indeed.
Posted By: Richard Kigel
Thursday, September 20th 2012 at 1:04PM
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Poor Fox they are now having such a hard time finding guest to comeon...Liz Cheney, Lou dobbs and now most of their old regulars they could count on to critize our president are now against Romney. Oh well...SNL, Stewart and Colbert may be scaring some old timers away from fox...Palin wants more time on fox but they don't want her either.lol (smile)
Thursday, September 20th 2012 at 4:02PM
Irma Robinson
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You know what, Irma...I think you are singlehandedly responsbile for this!!!
You started a trend!!!
Thursday, September 20th 2012 at 4:20PM
Richard Kigel
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Not me Rich, but my girl daring to report things Fox never will like adding tonight to my conviction that Romney will end up in prison for tax evasions...
The Ed Show touched on tis, but my girl went into rull details just now on Romney's so called blind trust...
it seem they learned from his tas returns that until recently romney had invested in a Chinese oil company that had upset our government when China tried to get our government to go along with them . A Chinese company called Cnooc Limited of China Off Shore cooperation that did business with Iran...oh boy, Mitt you have something worst than this to hide??????????!!!!!!!!!!!!!!!!? LOL (smile)..I sure hope not...
hope you can get it so we all can share...
Monday, September 24th 2012 at 10:12PM
Irma Robinson
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"I" do believe Mitt should stop while he is behind in this game as all he seem to be able to do is say our president did/ said someting wrong and that is all...he should be trying to save the Republican party from the teaparty at tis point in time if even tis is possiable. (smile)
Monday, September 24th 2012 at 10:15PM
Irma Robinson
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