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Job Title: Marketing Data Analyst
Location: Greenville, SC United States
Position Type: Full Time
Post Date: 10/17/2017
Expire Date: 11/17/2017
Job Categories: Advertising/Marketing/Public Relations
Job Description
Marketing Data Analyst
The Marketing Analyst supports marketing initiatives by identifying trends and leveraging data sources to provide analysis and KPI reporting with actionable insights. Using technical and business acumen, this person seeks to elevate performance measurement by understanding the customer journey and recognizing optimization opportunities across marketing touch points. This individual will be integral in transforming the way the business consumes and reacts to customer data.

Primary Responsibilities

Synthesize data to understand the marketing funnel and identify growth opportunities across channels including digital, email, ecommerce, and lead generation campaigns
Create dashboards that clearly communicate KPI’s for acquisition and retention
Develop benchmarks and measure performance across marketing channels to optimize ROI and customer LTV
Identify data correlations to enhance audience segmentation and targeting plans
Build reports for key metrics, analyze and interpret trends to provide actionable insights based on analytics data
Interpret A/B testing results and provide recommendations that drive fundamental improvements to the website experience
Analyze campaign effectiveness across segments to guide future marketing strategies and budgets
Enforce data integrity and accuracy in all reporting across data sources
Utilize web analytics tools with a high degree of skill and understanding as it relates to web metrics, site analysis, user experience, conversion and marketing promotions productivity
Collaborate cross-functionally, with the ability to leverage story-telling skills and clearly communicate analytical information to stakeholders at all levels

Qualifications & Requirements
Bachelor’s degree in marketing, business administration, economics, or related field
2-3 Years’ experience in a quantitative role with experience in marketing analysis
B2B background preferred with experience analyzing lead generation and marketing funnel
Excited to build out reporting tools, dashboards and provide data-driven insights
Demonstrated capability in evaluating data to drive marketing strategy and support decision making in marketing programs
Excellent communication skills across levels and departments within an organization
Proven ability to solve problems, think critically, and present complex information in an understandable and compelling manner
Experience with dashboard creation through BI tools such as Tableau or MS Power BI preferred
Able to work under pressure, manage frequent overlapping demands and show high attention to detail
Self-starter with the willingness to operate at both strategic and tactical levels
Advanced Excel user with outstanding analytical skills and strong experience interpreting data
Experience with associated technologies/applications a plus: Salesforce, Marketo, Kentico, Google Adwords, Google Analytics, Google Tag Manager, Tableau, SQL, Power BI
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Company Description:
By offering the world’s leading construction cost data, software, and services for all phases of the construction lifecycle, we help our clients deliver the highest quality projects on time and on budget. From planning to design, procurement, construction and operations, we offer groundbreaking solutions to our wide array of clients, including contractors, architects, engineers, educational institution stakeholders, and facility owners and managers in the local, state and federal government, education, healthcare, manufacturing, insurance, legal, retail and other industries.
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