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||New York, NY United States
|| Sports and Recreation
Senior Coordinator, Consumer Products Marketing|
Drive capsule collection strategy by working closely with specialty licenses and independent street boutique shops (i.e. The Hundreds) to identify and execute collections at Club-level that drive national press.
o Work with Clubs to execute launch campaigns supporting collection, from start to finish
Work closely with Communications teams to identify and connect with key national, influencers and bloggers. Develop a seeding strategy for ongoing outreach and exposure.
Create CP-specific content development initiatives (i.e. jersey launches) to create a halo effect surrounding product launch campaigns.
o Work closely with adidas, under a shared content calendar, to create contact that benefits both the brand and League, respectively.
Ongoing communication with online editorial and social teams to find organic ways of incorporating licensed product into everyday digital plans.
Manage national premium product licensees for League and Club related activation
o Review product submissions to ensure in line with Club & League branding and stadium requirements
Assist with development of CP-specific marketing materials in support of MLS & USSF brand messaging.
Additional responsibilities as assigned.
Qualifications & Requirements
Education and Experience
3+ years of experience
Proactive and accountable toward project growth
Strong drive to learn and be involved
Excellent presentation skills
Passion for sports and soccer
Superior organization, project management skills and attention to detail
High level of commitment to quality work product and organizational ethics, integrity and compliance
Ability to work effectively in a fast paced, team environment
Strong interpersonal skills and the ability to effectively communicate, both written and verbally
Proficiency in Word, Excel, PowerPoint and Outlook
Demonstrated decision making and problem solving skills
Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision
Knowledge of the Spanish Language (business proficiency)
Headquartered in New York City, Major League Soccer features 23 clubs throughout the United States and Canada. MLS and SUM are committed to attracting and retaining the most innovative talent in the industry. We offer an environment that recognizes teamwork and collaboration, fosters diversity and encourages creativity, all while sharing a passion for The Beautiful Game.