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Job Title: Associate Director, CNS Consumer Marketing
Location: Princeton, NJ United States
Position Type: Full Time
Post Date: 10/07/2021
Expire Date: 12/07/2021
Job Categories: Biotechnology and Pharmaceutical
Job Description
Associate Director, CNS Consumer Marketing

We are currently recruiting for an Associate Director Consumer Marketing, CNS. This position will be responsible for leading key elements of the consumer marketing strategy for long-acting injectable treatment.

This position will require strong leadership in many areas including strategic direction, problem solving and relationship building, as well as ability to work successfully in fast-paced, ever-changing environment. This role also requires exceptional collaboration skills in working with a wide variety of stakeholders.

Key responsibilities include and are not limited to the following:

Strong leadership in developing and executing consumer marketing strategy for both existing and future new launch.

Tight collaboration with many stakeholders to ensure consumer strategy is integrated and aligned with overall brand priorities

Lead the positioning, strategy, market research, patient journey development, media planning and metrics across multiple tumors

Understanding of market dynamics and competitive set to make strategic go-to-market recommendations and shifts

Strong understanding of the end-to-end patient journey, especially on treatment and post treatment needs

Experience leading promotional and multi-channel media planning for all consumer channels

Solid understanding of social and digital media to evaluate recommendations that align to target audience

Experience interpreting consumer data and analytics to ensure ongoing optimization against strategy and campaign goals

Engage with consumer promotions team to prioritize and ensure execution against brand plan

Successfully establish networks and collaborate across multiple stakeholders

Engage with global communications team for internal and external activities

Understand key advocacy groups supporting specific tumors

Position Qualifications

Required: Bachelor's degree

Preferred: Master's degree

Required Experience And Skills

Minimum of (5) years marketing experience

Strong strategic thinking, problem solving, teamwork, analytical, and written/verbal communication skills

Strong collaborative skills

Consumer marketing and/or consumer promotions experience

Strong understanding of integrated marketing across various channels

Ability to work within complex organizations and markets and lead sub-teams in support of key marketing strategy areas

Experience influencing without direct authority and working successfully with cross-functional teams

Agile-type work experience

Approximately 25% travel when needed

Preferred Experience And Skills

Product/Indication Launch experience

Experience with co-promotion

Excels when addressing ambiguity, working outside existing processes and structures

Ability to drive influence and alignment

Test and learn mindset to drive culture of innovation

Come discover more about Otsuka and our benefit offerings; https

Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.

Statement Regarding Job Recruiting Fraud Scams

Job postings, job offers, or introductions to enter into a business relationship with Otsuka through a third-party vendor may be unauthorized. Avoid being the subject of a scam by dealing only directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External . Any authorized third-party vendor job boards should redirect any inquiry to this Otsuka Career website.
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Contact Information
Contact Email:Mitzi.Sacks@otsuka-us.com
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