Paid Digital Analyst - Channel Marketing

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Job Title: Paid Digital Analyst - Channel Marketing

Company Name:	Apple
Location:	Culver City, CA
Position Type:	Full Time
Post Date:	04/17/2024
Expire Date:	06/16/2024
Job Categories:	Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Computers, Software, Finance/Economics, Healthcare, Practitioner and Technician, Information Technology, Internet/E-Commerce, Sales, Executive Management, Quality Control, Research & Development, Medical, Web Technology

Job Description

Paid Digital Analyst - Channel Marketing

Posted: Dec 1, 2022

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish! The Services Advertising team at Apple is responsible for cultivating awareness, building product education, and driving new customer acquisition across Apples full suite of first party services through a variety of marketing channels. We are looking for an experienced Paid Digital Analyst, with a focus on digital advertising channel performance across multiple KPIs, to compile channel specific reporting data as well as communicate key insights, offerings, and recommendations to stakeholders.

Key Qualifications

5+ years digital analytics experience, with a focus on business insights and strategic recommendations
Expertise in digital advertising/marketing attribution, measurement, and cross-channel measurement (display + SEM + paid social channels)
Proficiency in programming languages such as SQL, Python or R.
Proficiency with databases including SQL queries and visualization tools (e.g.Tableau)
Ability to develop A/B test experimentation design and analysis
Meticulous attention to detail, an ability to collaborate effectively between strategy, activation and data groups
Excellent data visualization and storytelling skills
Excellent written and verbal communication skills and keen ability to synthesize complex data points
Strong troubleshooting skillset for data discrepancies and an understanding of data pipelines
Ability to work independently with agility, and prioritize effectively

Description

In this role, you will act as a Digital Analyst, with a focus on paid digital channel marketing, under the Data and Insights Manager who manages paid digital advertising analytics across Apple Services lines of business. Partnering with the Paid Digital Activation team, you will provide media performance insights to our in house activation team to support optimization and growth of their individual channel contributions to each of our services. Your experience with upper and lower funnel advertising metrics, and understanding of paid digital tactics will help you translate numbers into data stories that provide insights to performance and trends. You will be responsible for evaluating and summarizing performance of display, SEM, and paid social digital campaigns, as well as identifying and surfacing new opportunities. Additionally you will work with Activation teams to develop testing plans that drive innovation. Collaborating with line of business Analysts, your ability to concisely communicate learnings will provide Marketing and Activation teams with a clear understanding of our performance within the Paid Digital landscape.

Education & Experience

BS/BA degree required; MS degree a plus - ideally in an analytical field such as Economics, Statistics, Mathematics, Software Engineering, Finance, Applied Sciences, etc.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $125,000 and $188,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apples discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apples Employee Stock Purchase Plan. Youll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

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Contact Information

Company Name:

Apple

Website:

https://jsv3.recruitics.com/redirect?rx_cid=3427&rx_jobId=200434443-2&rx_url=https%3A%2F%2Fjobs.apple.com%2Fen-us%2Fdetails%2F200434443%2Fpaid-digital-analyst-channel-marketing%3Fboard_id%3DJB087%26rx_job%3D200434443-2%26rx_medium%3Dpost%26rx_paid%3D1%26rx_r%3Dnone%26rx_source%3Dhbcuconnect%26rx_ts%3D20230301T084401Z%26team%3DMKTG?utm_source=HBCUConnect&utm_medium=posting&utm_campaign=2022_2023

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Summary

Key Qualifications

Description

Education & Experience

Additional Requirements

Pay & Benefits