Manager of Consumer Insights

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Job Title: Manager of Consumer Insights

Company Name:	FC Cincinnati
Location:	Cincinnati, OH United States
Position Type:	Full Time
Post Date:	03/28/2023
Expire Date:	05/28/2023
Job Categories:	Information Technology

Job Description

Manager of Consumer Insights
Job Title: Manager, Consumer Insights
Department: Business Intelligence
Reports To: Sr. Director, Business Intelligence

Position Summary:
The Manager of Consumer Insights will be responsible for conducting qualitative and quantitative research with the FC Cincinnati fanbase (with a primary focus on qualitative). This includes leading and moderating focus groups, conducting regular surveys, and presenting findings to key stakeholders to collaborate and develop programs and initiatives for short and long-term growth of the fanbase. The ideal candidate will have a proven track record of qualitative research, interest in the practical application of insights to help inform better business decisions, and experience with professional sports.

What You'll Do:
• Identify and roadmap the requisite infrastructure and vendors for collecting, storing, managing, and processing data from fan research
• Developing and coordinating both fan and market focus groups to gain feedback
• Build and maintain dashboard reporting for internal stakeholders
• Manage internal and external surveys
• Identify KPI’s to measure the success and effectiveness of fan development programs and optimizing against benchmarks as-needed
• Provide ad hoc reporting & analysis from multiple data sources
• Collaborate with Media and Content and Game Presentation departments to provide insight into different ways to appeal to various growth demographics while engaging fans year-round
• Work with Communications, Community Relations, Foundation, and Marketing to build programs to capitalize on growing the fanbase
• Identify best practices both within and outside of the sports industry to define how the club can best use data to drive more-informed business decisions
• Effectively communicate data insights and strategic recommendations through oral and written presentations to senior-level business executives
• Demonstrate creative thinking and a willingness to bring new ideas to senior-level business executives
• Other duties as assigned

What You'll Need:
• 3+ years’ experience in qualitative research, marketing or marketing analytics, and/or a business intelligence role with preferably 1-2 years analyzing qualitative data
• Bachelor’s Degree with a background in statistics, psychology, and/or marketing (advanced degree preferred, but not required)
• Project management experience
• Experience with data visualization tools such as Tableau is preferred
• Experience with building statistical models such as clustering, segmentation, item response theory, etc. is preferred
• Experience with programming/statistical languages such as R and SQL is preferred
• Experience in the sports industry is a plus

What You'll Bring:
• Advanced Microsoft Excel and PowerPoint skills
• Strong oral and written communication skills, including ability to translate complex insights into tactical recommendations
• Interest and ability to keep pace with latest business intelligence and marketing trends and developments (both within and outside of the sports industry)
• Ability to work outside of regular business hours including but not limited to weekends and holidays as required by the FCC game schedule, special events, and projects

Why You'll Love FCC:
• Generous paid time off including vacation, personal, sick, and holiday time
• Option for one work from home day per week (by department and schedule)
• Medical, Dental, Vision, Life Insurance, 401k plan with company match
• Short-Term & Long-Term Disability Insurance
• Maternity & Paternity Leave and Family Building Benefit
• Employee Assistance Program
• Discount off merchandise in team store
• Community volunteer opportunities
• Professional development opportunities
• Frequent team building opportunities
• Employee recognition programs and referral programs
• Opportunity for complimentary staff tickets to home FC Cincinnati matches

About FC Cincinnati:
FC Cincinnati is a Major League Soccer team playing at TQL Stadium in Cincinnati, Ohio. Originally founded in 2015 by Lindner III and current president Jeff Berding, FCC began play in the United Soccer League (USL) in 2016. FCC entered MLS as the 24th team in 2019. The club’s wide and diverse ownership group is led by controlling owner Carl H. Lindner III; as well as managing owners Meg Whitman and Dr. Griff Harsh; Scott Farmer; and George Joseph. FC Cincinnati opened the Club’s privately funded, 26,000-seat soccer-specific TQL Stadium in the West End neighborhood of Cincinnati in 2021, a venue which has won numerous global awards including the World Football Summit Best Venue 2022 in Madrid and the 2022 Prix Versailles World Title in the Sports Category in Paris, France. The club earned its first MLS Cup Playoffs berth in 2022, advancing to the Eastern Conference semifinal as the no. 5 seed. The club won the 2018 USL Regular-Season Championship in record-setting fashion and earned postseason berths in all three of its USL seasons. In 2017, FC Cincinnati also advanced to the semifinals of the Lamar Hunt U.S. Open Cup, a run that included victories over two MLS squads.

To Apply:
Please apply through teamworkonline.com and include your resume and salary requirements.

FC Cincinnati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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Contact Information

Contact Name:

Kaitlin Worthington

Company Name:

FC Cincinnati

Contact Email:

worthington@fccincinnati.com

Website:

https://www.teamworkonline.com/soccer-jobs/fc-cincinnati/cincinnati-fc/manager-of-consumer-insights-2039628

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