By: Darren Rovell
CNBC Sports Business Reporter
When people realize that Tia Robbins' husband plays professional football, they often ask her how she deals with the infidelity that surround athletes and their partners. If Tiger Woods did what he did and Brett Favre allegedly made the now publicized advances, what athlete doesn't play the field off the field?
While Tiger's flings were still revealing themselves last year, Robbins had coincidentally founded Off The Market, a company whose goal it is to keep athletes and their significant others faithful.
Off The Market is a company whose goal is to keep athletes and their significant others - faithful.
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The company launched last year at a party in New York, but since Fred Robbins is now a defensive tackle with the St. Louis Rams, the next event — which will feature some 40 athletes and their wife or girlfriend — will be held in St. Louis at the end of the month.
Robbins says she's confident that this is a real business. The event in New York was sponsored by a W Hotel, Judith Ripka jewelry, a concierge service and an athlete insurance company. She’s currently looking for sponsors for the Oct. 31 event.
"This is a company's chance to reach a high-profile demographic in an intimate setting," said Tia, who is now pregnant with the couple's first child.
Robbins admits it’s getting harder and harder to fight the public perception that all athletes cheat.
“I get it all the time,” said Robbins, who dated Fred for nine years before they got married. “Everyone’s situation is different and there are a lot of athletes that are fully committed and have great relationships.”
Besides hosting events, Off the Market also sets up dinners for athlete couples and eventually hopes to branch out into the couples retreat business.
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Sunday, October 17th 2010 at 11:27AM
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