Home Invites Members Groups Events Careers Videos News Photos Blogs Polls Singles Forums Chat
Home > Blogs > Post Content

How to do a Book Launch Online (7161 hits)

I really hate email sometimes.
Especially when folks are ‘pimping’ a book.

Now, don’t get me wrong, I’m a book publicist. But there is a way to “pimp” – I mean PROMOTE your book.

And spamming folks is not one of them.

Sadly, most Eblasts are not convincing and a lot of them boring. Really, most are all about EGO. It’s like: “I’ve achieved my dream and I know you’ve been waiting to buy my book.”

Really. How self-serving. Some Eblasts BEG you to by the book by a certain time on Amazon.com and you would help them become a best-seller.

Wow. How about some conversation? How about adding some value? How about not being so “salesy”.

What should a new author do? How can you avoid making these amateur mistakes?

Here are seven tips that will help authors compose an email message (Eblast) that isn’t obnoxious, stupid, salesy or bad :

1. Give your WHY buy. Be sincere and tell why we will want to buy your book. Typically the back cover copy is your best sales copy. Just make it more personal and sound like you’re sitting on the couch talking with them – heart to heart. (If it is from you, not the publicist).

2. Tune into WIIFM. People love the “what’s in it for me” station. People love to hear your talk to them about them. Tell me what your book will do for them. Will it inspire, inform, entertain or educate? Show them how will your book improve their world or solves problems.

3. Make it simple, easy. Include a link where we can purchase the book. Sounds crazy right, but – you’d be surprised at how many eblasts omit this. (You may want to have someone proof your email for you…you’re too excited and probably forget some major stuff…like the buy button).

4. Don’t beg or “guilt” people into buying your book. Bottom line, most people are so buy, they really don’t care about you being a best-seller or winning a contest. Just share information about your book – and if you have “endorsements” – share those.

5. Honor your audience. Respect their space. People buy books for many reasons. So you don’t have to suggest, they should “buy the book for everyone for Mother’s Day, Christmas or their birthday.” People hate that!

6. Include your social network and social share buttons. In the social media world we live in today, it’s fine to ask people post on facebook and twitter. This just reminds people to share the word for you – easily and painlessly.

7. Make it look good. People judge a book by its cover – and they’ll decide if they will buy your book by your eblast. So, jazz it up. Add a book trailer – add an audio message. Put your best brand image forward.

Hopefully, you’re one of those smart, savvy authors that has been assembling and amassing an email list LONG before the book comes out. Use an email program too. Please and don’t spam.

The goal: To have large list of people who are interested in your book / topic. And communicate with them.

The main thing though – build a rapport with your list. And create an email campaign at least six months before it comes out. “Dribble” and drip out small messages before the big “BLAST” – this will help you and help your readers be prepared for your big Announcement!

See video tutorial: www.LaunchLikeaSuperstar.com


Pam Perry, PR Coach and Social Media Strategist: www.pamperrypr.com


Posted By: Pam Perry
Tuesday, March 6th 2012 at 12:18PM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...
Email:
Password:

 
More From This Author
(Video) Pitching as a Process with guest Janell Hazelwood, Journalist and Media Strategist
Ready. Set.Go. Speak.
How to Get Publicity: Media Training for Black Speakers and Experts
Speakers Magazine 2020
How to get your book into 200+ stores
Free teleseminar on selling your book to Hollywood
NETWORK WITH THE MEDIA AND GET MAJOR PUBLICITY
How to Sell A Lot of Books
Forward This Blog Entry!
Blogs Home

(Advertise Here)
Who's Online
>> more | invite 
Black America Resources
100 Black Men of America
www.100blackmen.org

Black America's Political Action Committee (BAMPAC)
www.bampac.org

Black America Study
www.blackamericastudy.com

Black America Web
www.blackamericaweb.com

CNN Black In America Special
www.cnn.com/blackinamerica

NUL State of Black America Report
www.nul.org

Most Popular Bloggers
deacon ron gray has logged 164920 blog subscribers!
agnes levine has logged 65332 blog subscribers!
tanisha laverne grant has logged 54093 blog subscribers!
gregory boulware, esq. has logged 17178 blog subscribers!
harry watley has logged 10589 blog subscribers!
>> more | add 
Latest Jobs
Career Coach with Utica College in Utica, NY.
Assistant/Associate Professor of Accounting with Bloomfield College in Bloomfield, NJ.
Vice President for Equity and Inclusion and Chief Diversity Officer with Roger Williams University in Bristol, RI.
Photography and Video Communications Specialist with The Harpeth Hall School in Nashville, TN.
Director of the Department of Emergency Response with Tompkins County in Ithaca, NY.
>> more | add