SOUTHERN SOUL MUSIC
BLACK REPORT (2013 - Present)
September 2024
This article is not an endorsement, nor an attempt to diminish the commitment of those who are dedicated to the genre of Southern Soul Music (SS).
Let’s evaluate “SS Music Production” & “Digital Marketing” in this issue - as we share realities, and insights!
◦ RIH - BeatKing, FatMan Scoop, Rich Homie Quan, Legendary James Earl Jones, and Legendary Frankie Beverly!
◦ Flashback on June 11th, The City of New Orleans Declared this day to be recognized as “Back That Azz Up Day” a “Proclamation” was issued by “The Honorable” Mayor LaToya Cantrell. This was a historical moment for Juvenile, Lil Wayne, and Mannie Fresh - all three are natives of New Orleans.
◦ We are STREAMING 24/7 @ Streetz989ATL & Fleet Radio Network @ 94.1 “Turn It Up Radio”
The genre of “Southern Soul Music” has been streaming for years however the production of a “standardized format” for producing quality music remains an illusion?! Today we continue to receive newly released tracks that are not labeled nor mastered. Many of the “SS” artists are recording an abundance of music but most artists are not recording HITS! And rumors are that the lack of quality music is a direct attempt to circumvent “SS female artist” from dominating the genre and music scene! One thing that’s clear is this practice has been, and continue to be a known status que within the SS and music industry.
As we get into “Digital Marketing,” many artists and others do not understand the value nor the importance of “Self Branding.” So they allow others to promote their work and brand across social media platforms. But, is this an effective strategy or should we say more effective for one party than the other?!
We will continue to elaborate “STOP” relaying on promoters or someone else to promote your product or brand. We are living In a digital world everyone should be self sufficient and able to manifest and develop themselves. Basically, if it doesn’t elevate both entities, then don’t consider the partnership.
The summer vibes have come and gone this summer was a blast across the South Region with trailrides, and local community events featuring some of the best “SS” artists. These free local events in one way give an artists the opportunity to share their talents with their local community in an effort to promote the artists. In addition, these types of events help the artist build a dedicated local audience since demographics are crucial to the longevity of the “SS” music, and movement.
So, if you have ever desired to express yourself as a singer or musician join the movement! And when you do, do yourself a favor, show up, and show out, because you only live once let the “SS” vibes take you there. If you haven’t heard already people get ready for the “Southern Soul Movement” cliques as the entertainment continues from club to club, city to city, and coast to coast with individuals being enlisted daily.
Yes, because they are and will be “Backing That Thang Up” worldwide, in the meantime support the music and the movement!
Platinum Media Network “Southern Soul Industry Vibez” is dedicated to sharing positive insight on the Southern Soul Movement!
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EmCee’ Jazz’ - Tha1stLady - Southern Historic
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Posted By: Minister Jazz' Thomas-Jones
Thursday, September 12th 2024 at 1:55PM
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