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Why Do Car Dealers expect Blacks to Pay More Than Whites ?

Why Do Car Dealers expect Blacks to Pay More Than Whites ?

· Sunday, August 17th 2008 at 7:10AM · 1689 views
Please share your most provocative auto dealership car buying experience. Was it good or bad?

If you have witnessed unfair treatment of a "person of color" at a dealership ,(without naming names) , would you be willing to share your observations?

How did the "Dealership Staff" make you (or someone you know) feel ? For example, Did you ever feel like you were being treated differently than "White" consumers?

Did you think they got a "Fair Deal"? What is your definition of a "Fair Deal"?

During negotiations did you feel like you were being "Patronized"?

Do you believe some people are "Born Negotiators" or do you believe "Negotiating " a learned "Life Skill" ?

Would it surprise you to know that conclusive studies show most black families are charged more than whites by some unscrupulous car dealers?

Judging from the volume of emails I've received on this subject I hope your posts it will encourage others to share their experiences also.

Otherwise my role as a "Black Consumer Advocate" with an emphasis on breaking financial strongholds on black family car buying finances through personal "Coaching" will fall prey to what I call the "Epidemic-Know-It-All" syndrome. This group is targeted by dealer advertising that compels them to believe that they don't need any help negotiating with their "Friendly" dealer.

I've heard some "Country", "Ham-Fisted", ineffective, negotiation strategies that make you know why many dealers laugh all the way to the bank!

God has blessed my family beyond description so I want all to know that I'm not trying to make money (on sharing my "Insider Knowledge") but I am trying to make a difference.

My satisfaction comes from knowing that by reaching out to others God is using this ministry to help many black families save thousands through information sharing using the spiritual gifts God has imparted to me.

God bless you and may this be the first day of the best days of your life! Also if you want to stay informed about our latest, money-saving information please go to www.ChristianCarBuying.org for your FREE informational, money-saving, newsletter.

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Comments (3)

agnes levine Tuesday, August 19th 2008 at 10:59AM

Hi Bruce, actually my first and only car purchase experience was a good one, Praise God! I felt like I was treated right by the black salesman who advocated a good deal for me from his white manager when I really believed the negotiations were over. Now I did my homework so I knew what I could afford when I went into the showroom and it was a two-day process as I comparison-shopped (not necessarily bargain-shopped). The bottom line is that to my amazement (God does answer all prayers) I got a better car for the price I initially budgeted for and the car is still in excellent condition seven years later and two years old when I purchased it! Unfortunately, when I was married and my husband prucahsed cars, it was always a bad experience. He would walk away from many dealers cursing because he knew they were discriminating and stereotyping. The one thing I never understood, too, is why car dealers allowed deals that were just obviously unaffordable and then three months later (in two cases) my husband's car was repossessed which opened up more drama. When I would ask him why he agreed to the deal, he would always say because he was coerced into it. Well, long story short, my solo experience was good and I would buy another one from the same establishment when I am ready.

Joyce Brayboy Thursday, August 21st 2008 at 8:10PM

Part of the problem of why Blacks pay more than Whites at the dealership is because although we are a minority, often times we are a majority when it comes to bad credit; budgeting issues; and unrealistic expectations.
Many times it is our decisions about dealing with credit in the past as well as the desire for a lot more vehicle than we can afford that puts us in a bad position to negotiate.
I understand racisism is real. I agree that car buying consultation is much needed and appreciated in our community. Likewise, we need to address us taking charge of self - the one thing that we have full control over. In my experience in the business, to be completely honest, lack of control in these areas causes or is a least a contributor to a great deal of what we attribute to racism.

James McTyre Jr. Sunday, August 24th 2008 at 10:23AM

Life seems to consist of many games, and frankly many of these games, especially those in the finance world, are still new to us. There are many 'secret' still unknown or rather only partially revealed to African Americans. As a result when we go to the many financial bargaining tables in life, the hand dealt to us, especially in terms of knowledge about things such as credit reporting and the creation thereof, is tainted. I say we have come a long way, but are still 'babes in the wood' in terms of the many 'unspoken' understandings in this country. Just my rambling, just my two cents. Peace, James

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