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Economic Empowerment - Are Blacks Treated Differently than Whites at the Dealership?

Economic Empowerment - Are Blacks Treated Differently than Whites at the Dealership?

· Sunday, August 17th 2008 at 5:38AM · 1186 views
Black people worldwide want to hear about your most provocative auto dealership car buying experience. Was it good or bad?

As a "person of color" based on your education and keen eye for detail would you be willing to share your observations?

How did the "Dealership Staff" make you (or someone you know) feel ? For example, Did you ever feel like you were being treated differently than "White" consumers?

During negotiations did you feel like you were being "Patronized"?

Do you believe some people are natural negotiators or do you believe "Negotiating " a learned "Life Skill" ?

Would it surprise you to know that conclusive studies show most black families are charged more than whites by some unscrupulous car dealers?

Judging from the many emails I've received on this subject I hope that if you agree to share your posts it will encourage others to share their experiences also.

Otherwise my role as a "Black Consumer Advocate" with an emphasis on breaking financial strongholds on black family car buying finances through personal "Coaching" will fall prey to what I call the

"Epidemic-Know-It-All" syndrome where dealer advertising leads one to believe that they don't need any help negotiating with their "Friendly" dealer. I know from my professional experience selling cars that if we

continue to do what we've always done... Otherwise my role as a "Black Consumer Advocate" with an emphasis on breaking financial strongholds on black family car buying finances through personal "Coaching" will fall prey to what I call the

"Epidemic-Know-It-All" syndrome where dealer advertising leads one to believe that they don't need any help negotiating with their "Friendly" dealer. I know from my professional experience selling cars that if we "...always do what we've always done..." (You know the rest!)

Also, if you could have been at the dealership negotiating table with me to hear some of the most "Country", "Ham-Fisted", ineffective, negotiation strategies I've heard some of our people use you'd say, "Father God in heaven! I stretch my hand to thee..." then you'd know why dealers nationwide make outrageous profits on our deals as they continue laughing at our people all the way to the bank!

God has blessed my family beyond description so I want all to know that I'm not trying to make money (on sharing my "Insider Knowledge") but I am trying to make a difference.

God has called us to use our expertise gained from "Inside the Dealership " to "Spill The Beans" about "Insider Negotiating Secrets"

My satisfaction comes from knowing that by reaching out to others God is using this ministry to help those black families seeking economic empowerment save thousands through "Consumer Information Sharing" using the spiritual gifts God has imparted to me.


God bless you and may this be the first day of the best days of your life! Also before I forget you are invited to visit my website www.ChristianCarBuying.org for your FREE informational, money-saving, newsletter.

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Comments (1)

D
Dr. S. Maxwell Hines Sunday, August 17th 2008 at 3:20PM

I know that Black women are charged more than most everyone else when buying a car. I never go to a dealership unarmed. I go in having researched my car and the dealership. I know how much the car cost the dealership and will never pay the dealer more than $500. over cost. I know what optional services I want before I get there and I don't let them sell me anything I didn't plan on. I purposefully dress down when I go to the dealership. If they approach my husband and ignore me, they have lost my money. If they don't approach either of us, they have lost my money. I always want to see how the dealership treats "the least of these," before they get my money.
If you want to negotiate strong, you have to have your business in order. You don't have to have a lot of money but you do have to have excellent credit. If you don't, bite the bullet and do without until you can repair it. When they go in the back and check my credit, they usually come back with a smile, a cup of coffee or a glass of wine and a much better attitude. The bottom line is that being prepared is your best defense!

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