Why Do Car Dealers expect Blacks to Pay More Than Whites ?
If you have witnessed unfair treatment of a "person of color" at a dealership ,(without naming names) , would you be willing to share your observations?
How did the "Dealership Staff" make you (or someone you know) feel ? For example, Did you ever feel like you were being treated differently than "White" consumers?
Did you think they got a "Fair Deal"? What is your definition of a "Fair Deal"?
During negotiations did you feel like you were being "Patronized"?
Do you believe some people are "Born Negotiators" or do you believe "Negotiating " a learned "Life Skill" ?
Would it surprise you to know that conclusive studies show most black families are charged more than whites by some unscrupulous car dealers?
Judging from the volume of emails I've received on this subject I hope your posts it will encourage others to share their experiences also.
Otherwise my role as a "Black Consumer Advocate" with an emphasis on breaking financial strongholds on black family car buying finances through personal "Coaching" will fall prey to what I call the "Epidemic-Know-It-All" syndrome. This group is targeted by dealer advertising that compels them to believe that they don't need any help negotiating with their "Friendly" dealer.
I've heard some "Country", "Ham-Fisted", ineffective, negotiation strategies that make you know why many dealers laugh all the way to the bank!
God has blessed my family beyond description so I want all to know that I'm not trying to make money (on sharing my "Insider Knowledge") but I am trying to make a difference.
My satisfaction comes from knowing that by reaching out to others God is using this ministry to help many black families save thousands through information sharing using the spiritual gifts God has imparted to me.
God bless you and may this be the first day of the best days of your life! Also if you want to stay informed about our latest, money-saving information please go to www.ChristianCarBuying.org for your FREE informational, money-saving, newsletter.
Hi Bruce, actually my first and only car purchase experience was a good one, Praise God! I felt like I was treated right by the black salesman who advocated a good deal for me from his white manager when I really believed the negotiations were over. Now I did my homework so I knew what I could afford when I went into the showroom and it was a two-day process as I comparison-shopped (not necessarily bargain-shopped). The bottom line is that to my amazement (God does answer all prayers) I got a better car for the price I initially budgeted for and the car is still in excellent condition seven years later and two years old when I purchased it! Unfortunately, when I was married and my husband prucahsed cars, it was always a bad experience. He would walk away from many dealers cursing because he knew they were discriminating and stereotyping. The one thing I never understood, too, is why car dealers allowed deals that were just obviously unaffordable and then three months later (in two cases) my husband's car was repossessed which opened up more drama. When I would ask him why he agreed to the deal, he would always say because he was coerced into it. Well, long story short, my solo experience was good and I would buy another one from the same establishment when I am ready.