Make Your Small Business Look Big!!
|
Posted By: Gordon White on February 11, 2012 As a small business, your budget is tight and your time is even tighter. But you still have to compete with larger organizations that have big budgets and even bigger staff. Let’s face it image is everything and if you can’t look big, prospective customers will go elsewhere. How can you make your small business look big without breaking the bank? Start with these five time and budget friendly ideas. In no time you’ll be competing head-to-head with the larger organizations in your market. 1. Powerful Logo – The logo of your company is often the first thing that someone sees. It doesn’t have to be expensive, but don’t take it for granted. It should communicate the values of your company – strong, dedicated, customer focused, etc – and be on all of your marketing materials 2. Business Cards – Don’t underestimate the power of the business card. It’s often the first thing someone sees when you meet them for the first time and they are you when you aren’t there. Make sure your business cards are high-quality, full-color and make an immediate impact. Distribute them freely to ensure that your name gets out there often. Give a stack of cards to colleagues who will pass them along to potential customers. 3. Professional Materials—Produce high-quality, professional materials for all of your branding and marketing initiatives. All of your collateral materials – business cards, letterhead, brochures, note cards, post cards, giveaways and even return address labels – should all match and make a strong impression. And don’t forget note cards for hand written thank you notes. Because prospects and customers like to review information from home, clear and easy-to-read brochures with product or service information are important. Skip photo-copied fliers on colored paper and shoot for full color glossy materials. Hand them out when you meet with clients or prospects at shows and conferences. 4. Reinforce Your Bransd With Great Giveaway—Stay in front of your customers every day. Look for cost-effective options that have staying power. If it makes sense for your business, items like calendar magnets with seasonal professional sports calendars are a great way to ensure your customers will place your business and contact information in a frequently viewed location like the refrigerator or file cabinet. Also consider holiday cards and holiday promotional giveaways with your name and messaging. 5. High Impact, High Frequency Mailings—Promotional mailings are one of the most cost-effective ways to keep you top of mind with your customers. Look for high-impact, full-color postcards that inform customers of your latest successes or upcoming sales. The frequency of the communication is almost as important as what you say. Mail your customer base twice a month for the best response. If you can segment your database, send smaller print runs of mailings to targeted audiences. You’d be surprised how appropriate mailings can impact the bottom line. No matter your budget, these simple tips will enable you to look professional and will keep your company’s name in front of your customers. If you enjoyed this article, Join BlackInAmerica.com today for similar content and opportunities via email! |
 |
Gordon White
Computer Network Engineer, Self Employed Univ of Maryland System class of 1998 Member Since April 2011 |
Comments
More From This Author
Latest Blogs
 |
Here's An Interesting Thought Here’s An Interesting Thought
Junious Ricardo Stanton
Here’s an interesting thought, what if the Iran War, was actually a vehi ...more
Junious Stanton • 10 Views • March 20th, 2026 |
 |
HOW CLYBURN ON SMALLL BUSINESS ENTRPENEUR INCUBATOR CTRS, FLOTUS MAKES HISTORY, KING CHARLESS III COMMONWEALTHFor Immediate Release From Kingdom-Levine-Oliver Publisher, Inc.!
1) CONGRESSMAN JAMES CLYBURN – CHIEF OF GULLAH-GEECHEE NATION NEWS: “Small Business
Entrepreneur Incubator ...more
agnes levine • 166 Views • March 17th, 2026 |
 |
Alabama State University to Host Open House for Montgomery Interpretive CenterAlabama State University, through its National Center for the Study of Civil Rights and African-American Culture, in conjunction with the National Park Service, will host an Open House for the Montgom ...more
Reginald Culpepper • 246 Views • March 17th, 2026 |
 |
HOW COLLEGE PROMISE INTRODUCES LEARNING COMMUNITY, HELP TO THRIVE DURING UNSURE FEDERAL AID, COLLEGE PLAYBOOK.For Immediate Release From College Promise!
What’s New at College Promise
Introducing the College Promise Learning Community (CPLC)
With support from The Kresge Foundation https://kresge.or ...more
agnes levine • 429 Views • March 14th, 2026 |
 |
HOW ODEP SUPPORTS GENERATION Z WORKER'S MENTAL HEALTH, NATIONAL APPRENTICE WEEK (NAW) APRIL 26 - MAY 2, 2026!For Immediate Release From U.S. Department of Labor Office of Disability Employment Policy!
Many of today’s younger workers—Gen Zs born between 1997 and 2012—grew up more comfortable talking ab ...more
agnes levine • 563 Views • March 13th, 2026 |
Popular Blogs
 |
Divorce in America in 2009 – What’s love got to do, got to do with it?
Join Brother Marcus and the cast and the crew of the Brother Marcus Show live this Sunday evening on February 1, 2009 @ 8:00 p.m. for another hot topic in our community! “Divorce in America in 2009 ...more
Brother Marcus! • 70,922,441 Views • January 27th, 2009 |
 |
VISINE ALERT!!!Seemingly innocent medication such as Visine eyedrops are used by people to concoct a mixture with similar effects as a date-rape drug.
When mixed with alcohol and taken orally, the eyedrops can l ...more
Siebra Muhammad • 118,698 Views • May 23rd, 2009 |
 |
Walk with me ''SCHOLARSHIP'' by DAVID JOHNSON STUDY of religion at the highest levelWELCOME to BLACK HISTORY by DAVID JOHNSON and friends !!
IF YOU WANT TO KNOW ABOUT Christians Muslims Buddha and any other RELIGION...! history note !
1400's or700 AD
what was the religi ...more
DAVID JOHNSON • 106,002 Views • October 26th, 2010 |
 |
The Surprise WeddingOn June 7, 2013, Ryan Leak proposed to his girlfriend. Her dream was to get engaged and married on the same day, and so later on that night... He had planned her surprise dream wedding.
We have al ...more
How May I Help You NC • 104,436 Views • October 1st, 2017 |
 |
Famous Quotes Rotating Header Image Mind your own Business Quotes LMAOOUT OF ALL THE THINGS TO DO HERE ON BIA
WHY BE A SIDELINE HATTER ? THEN BECAUSE YOU CANT HANDLE THE TRUTH YOU WANT TO RUN AND CALL MAMA ! BOOOOOO HOOOOOOO THIS IS FOR YOU !!!!
Thank you for your ...more
DAVID JOHNSON • 85,555 Views • November 3rd, 2010 |
