A book marketing plan is a blueprint for selling your book. There are many different ways to promote a book, and most authors have limited time and budgets, so it's important to put together a written plan and prioritize your book promotion tasks.
Book marketing plans outline the overall book sales strategy, covering items such as these:
Your goals for the book
Description of your book and competing products
How your book will be packaged, priced, and distributed
Description of your primary and secondary target audiences
Characteristics, needs and wants of the target audiences
How you will reach your target audiences and promote to them
A book promotion plan is part of the marketing plan for a book, and it goes into detail about how to reach the target audiences. A comprehensive book promotion plan would include timelines and budgets.
There's no such thing as a one-size-fits-all book marketing plan. The best marketing plan for your book will depend on the type of book or information product you're selling, the audience, your budget and time constraints, and your skills and interests.
Below is a sample book marketing plan outline, to give you some ideas of what to include in the marketing plan for your book.
1. Goals why did you write this book, what are you trying to accomplish, what are your sales goals
2. Book Description book synopsis, format, page count, ISBN, etc.
3. Features and Benefits what the book covers and how it benefits readers
4. Competition direct and indirect competitors and their characteristics
5. Author Platform qualifications, prior media experience, speaking skills
6. Target Audiences primary and secondary audiences; their characteristics, wants and needs; where to reach them
7. Sales Channels distributors, wholesalers, retail bookstores, online bookstores, direct sales, bulk sales, other channels
8. Finance pricing, re-seller discounts, payment methods, order processing
9. Additional Revenue Sources spin-off products, affiliate products, advertising, sponsorships
10. Online book promotion
Author blog and website
Ezines and email marketing
Freemiums
Relationship marketing
Affiliate programs and joint ventures
Article marketing
Social networking and social media
Amazon promotions
Virtual book tours
Bestseller campaigns
Audio and video promotions
Contests
Online advertising
11. Traditional book promotion
Testimonials and endorsements
Book reviews
News releases
Radio and TV talk shows
Book signings
Award programs
Speaking
Advertising and direct mail
Tradeshows, book fairs and festivals
Book clubs
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Posted By: Pam Perry
Tuesday, October 6th 2009 at 2:17AM
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