About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

The Digital Lab Experience Lead (OEL) for Oncology serves as the primary point of contact to the Oncology BU, specifically Franchise A - translating brand priorities into actionable digital and omnichannel execution plans. Operating with a businessfirst mindset, the OEL provides context, structure, and crossfunctional coordination to ensure seamless activation across Lab+ capabilities. This role plays a critical part in orchestrating highimpact digital solutions, advancing omnichannel maturity, and ensuring cohesive ways of working across brand, Lab+, APEX, and partner teams.

The OEL maintains strategic presence in key Oncology forums (e.g., NM/RDDM, IBT, SP2), leads crossfunctional discussions, and ensures clarity in planning, prioritization, and Digital Lab budget strategy supporting brand objectives.

Key Responsibilities:

• Brand Relationship Management:
  • Act as a primary point of contact to Oncology Franchise A, and other BU teams as appropriate.
  • Build strong partnerships with Oncology brand teams in Franchise A, advising on digital and omnichannel opportunities.
  • Maintain a consistent role in key brand forums to guide business reviews and execution readiness.
  • Champion the brands priorities across Digital Lab+ while ensuring clear communication loops.
• Strategic Leadership:
  • Translate Oncology BU priorities into structured, actionable omni/digital briefs and execution roadmaps.
  • Partner with brand omnichannel strategy and alliance partners to lead the development and execution of digital commercial tactics aligned to brand objectives.
  • Partner with crossfunctional teams to refine workflows and endtoend operating models.
  • Surface future needs and opportunities to evolve capabilities and customer experiences.
  • Provide context, strategy, and guidance to crossfunctional Lab+ teams.
  • Facilitate a highfunctioning Lab+ ecosystem through learnings and collaboration and sharing of best practices.
• Communication with Cross-Function Teams & Senior Marketing Leaders:
  • Communicate brand priorities, insights, and timelines to Digital Lab+ teams.
  • Lead strategic capability education sessions with brand teams where appropriate.
  • Elevate connection of Digital Lab contributions to brand outcomes.
• Financial Management:
  • Ensure clarity and transparency in Digital Lab budget planning and tracking.
  • Guide brand decisionmaking by outlining resource requirements and efficiency opportunities.

Key Competencies:

• Strategic thinker with strong business acumen.
• Ability to work under pressure and manage multiple priorities effectively.
• Creative problem solver and innovator.
• Strong analytical skills with a focus on data-driven decision making.

• Bachelors degree in Business, Marketing, Communications, or a related field
• Minimum of 8-10 years in digital marketing or related experience
• Proven experience as an Experience Lead/ Account Lead or similar role in a digital or advertising agency
• Strong understanding of digital marketing, technology trends, and innovation processes.
• Excellent leadership, communication, and interpersonal skills, with the ability to build and maintain client relationships
• Demonstrated ability to manage complex projects with cross-functional teams
• Experience in managing budgets and financial objectives

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible to participate in our short-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html