“So, what’s your hook?” That is the first question asked to potential guests by producers on The Oprah Winfrey Show. They get hundreds of calls from every source: publicists, authors, people off the street who thought their story or expertise was worthy of being on Oprah.
All these would-be guests knew they had to convince them that their stories were more than run-of-the-mill, and that they should be singled out for a chance to tell those stories before millions. They all had a pitch. Unfortunately, something was often missing in their pitches.
TUNE in to the CPN PR Coaching Conference Call on Monday 2/23 at 9 to 9:30 p.m.
We will discuss How Do I Find A HooK? and have other Questions answered ...
Free PR Coaching Call for CPN members
Agenda: Send in your questions that you want to know about PR and book publicity tactics. Pam Perry, your PR coach, will answer as many questions as she can in 30 minutes on the monthly Chocolate Pages Network PR Coaching Call.
Send questions to: pamperry@ministrymarketingsolutions.com
Make sure your profile is up to date at
www.ChocolatePagesNetwork.com so I can serve you better.
Please be prompt. P.S. We will have a Special guest - a former Oprah Producer!
Call in 1-218-936-4700 (Midwest)
Participant Access Code 528281
also see
www.pamperrypr.com
Posted By: Pam Perry
Thursday, February 19th 2009 at 1:34AM
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