Student retention rates at the college level are a big concern for the country. With 43% of students failing to obtain their BA after enrolling in college, there is a definitive communication breakdown between the students and those that are in place to guide and support them during their tenure in the institution.
In 2007, Student Tracking Advising Retention System was created to increase engagement between students and university staff to increase the student retention and graduation rates at universities. Microsoft Customer Relationship Management Software has been a leader in the application of a CRM system to broker relationships between college students and staff. By treating the student body as customers, the potential to improve graduation rates becomes a little more possible.
According to Microsoft, the implementation of a CRM system into the university organization increases communication speed and accountability, while improving the overall daily work process and cross-departmental collaboration and tracking.
Microsoft Dynamics CRM provides the foundation for:
• Faculty, staff, and student information management
• Alumni and donor management
• Faculty and staff recruitment
• Student recruitment and application management
• Athletic recruitment
• Grants management
• Call centers
Each of these applications improve the communication and accountability within the university community, reducing and in some cases removing, the threat of miscommunications between students and faculty. Tracking options allow for real-time access to student records as well as notes from faculty regarding any particular student.
The Microsoft CRM system can be customized to report based any criteria, so administrators can have a complete overview of their students, faculty and overall operations of the school.
See a real-world sample of a Microsoft CRM application here.
We need to increase the graduation rates of enrolled college students. By improving the communication process within our institutions, we take a large step towards reducing the number of enrolled students that fall through the cracks.
Posted By: Paul Adams
Monday, September 13th 2010 at 5:55PM
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