Examine crisis response tools, strategies that worked in the era of 24/7 media
University professors and public relations specialists will examine crisis communication blunders and lessons learned following the BP oil spill of April 20, 2010. The seminar will take place at Florida Memorial University on April 20, 2011 at the Smith Conference Center from 10 a.m.-1 p.m.
The Deepwater Horizon oil spill in the Gulf of Mexico was the world’s largest marine oil disaster. The spill left a significant, long-lasting impact on the environment as well as the region’s tourism and seafood industries. The spill was also a classic example of a public relations nightmare for BP in particular. How prepared was BP for this disaster? How did its spokespeople do? How well did the federal government and the Gulf States communicate and connect with the public during the spill? What crisis communications messaging tactics, including PR and social media, worked?
Educators and PR practitioners will address these issues at a panel discussion, titled: “BP, PR and Crisis Response Lessons: One Year Later.” They will examine the collaborative response to the spill by BP, the federal government, the Gulf States and municipal governments, with a focus on crisis communication breakdowns and effective tools used during the spill.
Panelists are as follows:
Dr. William Hopper
Dean, School of Arts & Sciences; Professor, Chemistry & Environmental Studies
Florida Memorial University
Dr. Bill Jong-Ebot
Chair, Humanities; Associate Professor, Journalism & Mass Communication
Florida Memorial University
Cathy Ahles, APR
Senior Vice President for Marketing and Business Development, Premier Aircraft Sales
Don Silver
Chief Operating Officer
Boardroom Communications
Cynthia Martinez
Manager, Corporate Communications
Royal Caribbean Cruises Ltd
Dr. Rise Samra
Professor, Communication
Barry University, Miami, FL
Moderator
Dr. Mary-Angie Salva-Ramirez
Associate Professor, Communications/Public Relations
Florida Memorial University
About Florida Memorial University:
Located in the City of Miami Gardens, Florida Memorial University is a private, historically Black institution offering 42 undergraduate degree programs and 4 graduate degree programs to a culturally diverse student body. Since its inception in 1879, the University has upheld a commitment to providing a solid foundation for thousands of young people and opening doors to educational opportunities that may have otherwise been closed to them. As South Florida’s only historically Black University, it is widely recognized for being the birthplace of the Negro National Anthem, “Lift Ev’ry Voice and Sing” and the home of Barrington Irving, Jr., the first and youngest pilot of African descent to fly solo around the world. For more information, please contact the Office of Public Affairs at (305) 626-3624 or visit
www.fmuniv.edu.
Posted By: Reginald Culpepper
Friday, April 1st 2011 at 4:15PM
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