Supermodel Naomi Campbell is reportedly set to take legal action against confectioners Cadbury over a "racist" ad where she was compared to a chocolate bar.
The 40-year-old is considering "every option available" following the chocolate giant's refusal to pull the controversial campaign, reported CNN.
Campbell is accusing Cadbury of racism over their tag line to promote its new Bliss chocolate bar which reads, "Move over Naomi, there is a new diva in town".
The catwalk beauty reacted angrily to the campaign, saying, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful".
The company, run by US giant Kraft, refused to pull the campaign despite Campbell's grievances.
Campbell has found support in the group Operation Black Vote, with spokesman Simon Woolley saying, "Racism in the playground starts with black children being called 'chocolate bar'. At best, this is insensitive, and at worst it demonstrates Cadbury's utter disregard for causing offence".
Posted By: Siebra Muhammad
Thursday, June 2nd 2011 at 1:22PM
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