BET.com--MC Hammer has announced WireDoo, a new search engine focused on "deep search" and relational topics.
Most search engines are built on links and keywords, explained Hammer at the Web 2.0 Summit in San Francisco.
Hammer explained a search for a car is not just about the car, but about the model, the mileage, the specs and even the zipcode (you likely want to buy from a local dealer). A search for a home is related to the surrounding community, schools, neighborhood condition and other related concerns.
"It's about relationships beyond just the keywords," Hammer said on stage.
To address this issue, Hammer launched WireDoo, with the tagline is "Search once and see what's related." The rapper and entrepreneur didn't reveal much more about the search engine, beyond that it can bring up related topics to a search query in multiple verticals, including finance.
Hammer believes that the search engine that his team has built -- a project more than two years in the making -- will prove to be more useful due to its focus on relational search.
WireDoo is currently in pre-beta, but we're interested to see what Hammer and his team are going to do.
Posted By: Siebra Muhammad
Friday, October 21st 2011 at 12:36PM
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