After unveiling a new campaign logo the night before, the Florida Republican made it official, delivering a rousing speech in front of a diverse crowd. Here are the major takeaways from the outline of his candidacy:

1. He’s putting a major focus on the economy.

During his speech, Bush touted his record as the governor of Florida, emphasizing job creation and balanced budgets.

“We made Florida number one in job creation and number one in small business creation. 1.3 million new jobs, 4.4 percent growth, higher family income, eight balanced budgets, and tax cuts eight years in a row that saved our people and businesses 19 billion dollars.”

2. He’s not afraid to say “no.”

Bush highlighted his toughness when it comes to “needless spending,” claiming that he wasn’t hesitant to use veto power as governor.

“I also used my veto power to protect our taxpayers from needless spending.”

3. He’s focusing on school choice.

Bush spoke highly of school choice, demanding that parents deserve options on where they send their children for education. Bush also lambasted federal standards, emphasizing a more localized and parent-oriented approach.

“Every school should have high standards, and the federal government should have nothing to do with setting them.”

 

 

Image Credit: PATRON/AFP/Getty Images

4. He’s running on his record as Governor.

Jeb spoke highly of his executive experience, noting the greater challenges that come with running a major state, as opposed to serving in Congress.

5. He’s calling out Democrats for their foreign policy record.

During the rally, Bush referred to President Obama as a “glorified tourist,” insisting that he lacks the fortitude to deal with situations in Cuba and elsewhere.

“With their phone-it-in foreign policy, the Obama-Clinton-Kerry foreign team is leaving a legacy of crises.”

6. He’s ready to take on immigration reform.

Bush spoke Spanish during his speech, reflected on his time in Mexico, and then tackled immigration, establishing it as a pillar of the candidacy.

Bush’s formal announcement marks an already growing field of 2016 Republican contenders. He is the 11th candidate to join the race.