SOUTHERN SOUL MUSIC - BLACK REPORT
BLACK REPORT (2013 - Present)
April 30th 2025
This article is not an endorsement, nor an attempt to diminish the commitment of those who are dedicated to elevating the genre of Southern Soul Music (SSM).
Let’s reflect on the Boots on the Ground Movement, Juke, Trailride, Hip Hop & Southern Soul.
When asked what is the “Boots on the Ground Movement” it is focused on “Line Dancing and Fans,” while adding a flair of Trailride, and Hip Hop.
Many DJs, and others believe the “Southern Soul Genre” has reached its target audience - the younger demographic.
RIH Pope Francisco 1936 - 2025
Boots on the Ground (803Fresh) & Young Guy recently aired on the “Breakfast Club,” this new “Line Dance” craze has heightened interest in the “Trailride” “Hip Hop,” and “Southern Soul” markets!
Reaching a younger demographic has proven to be more lucrative for some, but there is still a disconnect for many season artists.
Facebook has changed “LIVE” Streaming by limiting storage to 30 Days and deleting prior “LIVE” streams from its platform.
Digital Marketing is the way to maximize your profits!
Flashback on June 11th, 2024 “The City of New Orleans Declared” this day to be recognized as “Back That Azz Up Day” a “Proclamation” was issued by “The Honorable” Mayor LaToya Cantrell. This was a historical moment for Juvenile, Lil Wayne, and Mannie Fresh - all three are natives of New Orleans.
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The genre of “SSM” has been streaming for years however its the latest craze with “Rodeos,” “Cowboy Boots,” Trailrides,” “Juke,” and “Hip Hop” influences that has the sub-genre affiliates popping across the country. The industry is excited about the re-creation of the 1990s hip hop rappers, cowboy boots, and line dancing, in building a brand and music legacy for our future generations.
As we look towards the future of the SSM genre, many industry experts suggest the genre has never been able to flourish alone. In addition, promoters rarely mentions “Soul/Blues or Blues,” when promoting events which previously catered to an older demographic.
Since the beginning of the movement the genre has been unable to form any type of alliance due to greed, and or egos amongst the “gatekeeper.” Also the lack of respect for everyone that has and are involved with “SSM”continues to undermine the integrity of the southern soul movement.
Today across America there are award shows, concerts, music conferences, and events popping up simultaneously. All indicating they are affiliated with “SSM,” but in reality they are not associated with the movement.
Let’s get into “Digital Marketing,” as many artists and others do not understand the value nor the importance of “Self Branding.” So they allow others to promote their work and brand across social media platforms. But, is this an effective strategy or should we say more effective for one party than the other?!
We will continue to elaborate “STOP” relaying on promoters or someone else to promote your product or brand. We are living In a digital world everyone should be self sufficient and able to manifest and develop themselves. Basically, if it doesn’t elevate both entities, then don’t consider the partnership.
The summer vibes have come and gone this summer was a blast across the South Region with trailrides, and local community events featuring some of the best “SS” artists. These free local events in one way give an artists the opportunity to share their talents with their local community in an effort to promote the artists. In addition, these types of events help the artist build a dedicated local audience since demographics are crucial to the longevity of the “SSM,” and movement.
So, if you have ever desired to express yourself as a singer or musician join the movement! And when you do, do yourself a favor, show up, and show out, because you only live once let the “SS” vibes take you there. If you haven’t heard already people get ready for the “Southern Soul Movement” cliques as the entertainment continues from club to club, city to city, and coast to coast with individuals being enlisted daily.
Yes, because they will be “Backing That Thang Up” with them “Boots on the Ground” worldwide, in the meantime support the music and the movement!
Platinum Media Network “Southern Soul Industry Vibez ATL” is dedicated to sharing positive insight on the Southern Soul Movement!
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Posted By: Dr. Jazz' Thomas-Jones
Wednesday, April 30th 2025 at 4:59PM
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