Featured Member: Melvin Wilson on BlackInAmerica.com!

Q&A With Melvin Wilson

Melvin Wilson
Managing Partner, C3 Group
Location: Westbury, NY United States
Joined: Jul 23rd, 2008

I'm an African-American serial entrepreneur in the marketing and interactive space that managed to survive the '01 crash and make a little $$$.

I'm part of the groundswell of talented and disgruntled African American Ad Agency vets that get more run from general market clients and companies than Affrican-American ones and are now ready to take over the industry by any means; or not be involved with it at all.

My Interview Question

Perception or Reality? Which would you focus on to change to your advantage?

Current Whereabouts:

travel, classic cars, black media, social media, and all cool but useful technology

Life & Professional Aspirations:

building a "real " minority Media presence online and in the advertising space finally seeing the great wall of china getting on national TV again to spread the reality of marketing and media as it relates to our people

Website:

http://www.c3grp.com

Education (request update)

Hampton University class of 1996

Undergrad Major: Mass Media Arts

Claim To Fame:

my various cars; but mostly the red Audi

Most Memorable Moment:

The caf

High School: Pennsauken High School in Pennsauken, NJ class of 1992

Best Memories:

Football and Jazz

Experience

I currently work with C3 Group as Managing Partner
I have 14 years of experience working in the Advertising/Marketing/Public Relations industry.

Managing Partner | C3Group
From November 2005 to Current • 21 year(s)
Consultant to clients for Marketing Strategy, Media Planning, Business Intelligence, Data Analytics, CRM, and Interactive Marketing including major brands like HSBC Direct, Weight Watchers, and Black Enterprise.

VP Management Supervisor/ Sr. Media Planner | Interpublic Group- DRAFT/FCB
From January 2004 to December 2005 • 1 year(s)
Led all of Bank of America's marketing efforts across multiple channels and developed targeted campaigns for United HealthCare and Carol's Daughter national launch.

VP Director of Direct Marketing & Interactive | Muse Cordero Chen & Partners
From January 2003 to December 2004 • 1 year(s)
Agency lead for Direct Marketing and Interactive efforts managing team of 15 for clients including U.S. Army, MGM, Wells Fargo and Honda.

Chief Strategy Officer/ Marketing Director | BX Media Group
From January 2000 to December 2003 • 3 year(s)
Built interactive media and CRM programs for major clients and won $12MM contract with Port Authority of New York and New Jersey.

Group Account Director | Ogilvy One/Luminant Worldwide
From January 1999 to December 2000 • 1 year(s)
Managed team directing interactive marketing for clients including MasterCard, Maybelline, M&M Mars, L'oreal, and A&E Networks.

VP Management Supervisor/ Sr. Media Planner | Interpublic Group- DRAFT/FCB
From January 1998 to December 1999 • 1 year(s)
Led Bank of America marketing efforts and developed multicultural campaigns during Fleet Bank acquisition period.

Media Planner | DDB Worldwide
From January 1996 to December 1998 • 2 year(s)
Directed TV and Print advertising for major brands including Chanel, Michelin, Hershey, Amtrak, and Lockheed Martin.

My BlackInAmerica.com Profile

Why Are You Concerned About Black America:

We seem to be preoccupied with we deserve, rather than how we are going to get it and take it, if necessary. We as a people need to show more respect for each other and work together towards our goals instead of in separate small groups. We could learn from some of the immigrants that came after us, drawing more strength from uniting as a group and carving out our place in society and not assmilating into the "melting pot sham". America is more like a mosaic of different individual tiles. We need to own our quadrant that allows us to be part of the picture but to be individuals culturally. Finally, my last concern is about the lack of a professional and social succession plan. Where are our young business and thought leaders who don't have a record deal? Where are their mentors? And why is the biggest incubator of young black professional talent corporate america and not black owned and operated firms? How do we change that?

How Did You Find Out About This Site:

It's a secret...well no its not. I know the folks who built it.

What Would You Like To See On This Site:

More about what we are doing; less about when or how we are meeting to talk about it

Did You See The CNN Special Entitled "Black In America":

My Groups

Black Marketing in a White World

Guestbook Comments

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