1. Send news releases regularly about new products and services, events,
contests, awards, new employees and promotions. Use
www.BlackPR.com 2. Write “how-to” articles for newspapers, magazines, trade publications
and newsletters to position yourself as an expert.
3. Get onto the speaking circuit. Join NSA (Brenda Jenkins is a member, connect with her via chocolate pages network here - that's her photo here too) :)
4. Create a web site & blog that offers free advice, reciprocal links, articles
by and about you and a list of experts the media can contact.
5. Publish an electronic newsletter packed with free content. Journalists
often subscribe to these if the topic interests them.
6. Get to know reporters. Offer yourself as someone they can call on for
background, commentary and story ideas. Call and ask, “How can I help
you?” (find them in the Christian Writer’s Market Guide too - go to
www.MinistryMarektingSolutions.com to get your copy)
7. Start your own TV show on your local cable TV company’s public access
channel. Air time is free. Contact your cable TV company for details.
8. Look for photo opportunities. Local newspapers, TV stations, weekly
shoppers, trade publications and other media are always looking for
interesting photo opportunities.
9. Give free classes and demonstrations through adult ed programs, at
schools and colleges, or at your own business.
10. Participate in online discussion groups and offer lots of helpful
advice. Reporters often lurk here, and contact people who they want to
quote in articles.
Google “Christian Writer’s Groups” in yahoo
www.PamPerryPRCoach.com
Posted By: Pam Perry
Wednesday, November 19th 2008 at 1:39AM
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