7. Keep it Simple by Cari Vollmer
Think you need to be all things to all people? Or that you need to have a ton of different products and services to make it big?
I see it time and time again, entrepreneurs tend to be very creative and there's a pull to keep creating lots of products and services. I often get a sense this is because it's FUN to create! (And it is!) But, and this is a big but, all your creating can lead to burnout if you're not also receiving adequate return on your creations.
Telling an entrepreneur not to create new products and services is like telling a painter to stop picking up the paintbrush. But just like a painter must stick with one painting until it fully expresses her work of art, an entrepreneur must do the same.
As a creative person, in the early days of my business I feared I'd get bored if I stuck with one specialty. But this is what I learned, if you want to make a name for yourself in your business it's important to discover your irresistible offer...the offer that will make you stand out from everyone else who does what you do. And the cool thing about finding your specialty is that when you do, instead of painting with broad brushstrokes you will have a chance to go deep and as a result your offer will just get richer and richer. That never gets boring!
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Posted By: Esther Pinkston
Friday, December 26th 2008 at 9:19PM
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