from DanteLee's blog and hear the Blogtalk show:
http://tinyurl.com/8rt9hm There's nothing more satisfying to an entrepreneur than to hear someone say those words to you. It's a dream come true.
I've had it said to me on a couple of occasions by some very notable people, and it definitely makes you feel like you are doing your job. That's when you realize that all those PR strategies you've been working on over the past few months or years, have been working.
If you have never had that phrase said to you, here are some things to do:
1) Recognize that public relations is very key in your marketing agenda. Yes, people should know about your brand, but they should also know about the person behind the brand - you.
In many cases, consumers are more apt to buy into what your company is selling if they know and respect the face of the company. This is also why celebrity endorsements work so well. People recognize a face, and gain confidence in the product.
2) Include your name and face in all of your marketing efforts. A professional head shot and profile of you should be on your web site, you should be quoted and referenced in your press releases, and a brief mention of you should be on your marketing materials (brochures, media kits, etc.)
Be careful though, you don't want to over saturate yourself. Nor do you want to discredit yourself with annoying self-promotion strategies. The key is to find a balanced way to skillfully incorporate yourself into your company's image.
3) Order the new book by Pam Lontos entitled I See Your Name Everywhere. The book has a perfect title, and was authored by the perfect person. Lontos is an industry veteran who runs a very successful public relations firm in Orlando. Her book is filled with tons of useful PR tips and secrets.
Hear the interview on Chocolate Pages Show:
http://tinyurl.com/8rt9hm
Posted By: Pam Perry
Tuesday, January 6th 2009 at 9:53PM
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