1. Pray. Ask God to show you WHO to contact and WHEN. If you are hiring a
publicist, ask God to lead you to the right person. Know in your “knower” that it is a
divine connection. (see
www.pamperryprcoach.com for quiz)
2. Be a database collector. I have been known to go to my 30-year reunion and add
folks from there to my database. Eblasts are great. It’s called viral marketing – it
spreads like virus. Have a system to stores and retrieve your names/contacts.
3. Join groups where media attend. I joined the National Association of Black
Journalists as an associate member. I go to their meetings and some have become
friends and it’s a lot easier to get things in the press if people know you. Go to CBA!
4. Read what the “best sellers” are doing. Go to their websites. Look at their
previous hits. See if you can get their galley and see what their marketing plan
entailed and modify to fit your book.
5. Ask your target market (you have defined one right) what they read, listen to and how they get their news and information – and you read the publications too.
Research.
6. Go to other author book signings. You reap what you sow and you will learn a lot
in the process. They may even share their “secrets” with you. Fellow Christian
authors are never competitors…. we are all in the business of spreading the Gospel.
7. Know what constitutes a best-seller. How many copies need to sell? What stores
report? How do they report?
8. Contact at least two media people a day. Building relationships is key. Use your
“signature” on everything. Never let something go out without your website on it!
9. Look at other author press kits. Go online and see other author’s “press rooms”
on their sites. Embellish your kit to add the “best” ideas of the best. Google them.
10. Apply at least ½ the information you know about PR and marketing from
conferences, books and articles you read. You’ll be ahead of the game for sure. And go to MMS blog:
www.ministrymarketingsolutionsblog.com regularly & comment!
Pam Perry,
www.MinistryMarketingSolutions.com www.twitter.com/pamperry
Posted By: Pam Perry
Friday, May 15th 2009 at 12:46AM
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