ONLY 1.38% OF THE FOX NEWS AUDIENCE IS AFRICAN-AMERICAN. WHO ARE THEY? "45% ARE TRAPPED IN A JIFFY LUBE WAITING ROOM. 7% ARE WHITE PEOPLE WHO WATCH FOX IN BLACKFACE. 25% SAID GLENN BECK’S NAME THREE TIMES AND HIS SHOW APPEARED AND THE REMAINING 23% IS JUAN WILLIAMS.
Last night on the "Report" Stephen Colbert discussed the recently released cable news ratings which placed Fox News on top for its 100th consecutive month. Showing clips where Fox News boasts their winning numbers, Colbert said of the ratings, "I'm surprised they don't slap a blond wig on them and give them their own show."
One detail of the report Fox News failed to mention: only 1.38% of their audience is African-American. Who are those African-Ameiorcan viewers? He had his people break down who those viewers are, and found that "45% are trapped in the waiting room of a Jiffy Lube, 7% are white people who just enjoy watching Fox News in blackface, 25% said Glenn Beck's name three times in the mirror and his show appeared, and the remaining 23% is Juan Williams.
CNN and MSNBC's black viewership adds up closer to 20%.
And recently, Fox's Greta Van Susteren was discussing congresswoman Maxine Waters and accidentally showed footage of Shirley Sherrod. Colbert defended the network saying, "It could have happened to anyone... whose producers can't tell black people apart."
To help Fox News tap into its African-American demographic, Colbert brought on his Senior Black Viewer P.K. Winsome (Tim Meadows). P.K. had some interesting to ideas to help not just Fox News, but "The Colbert Report" retain its black viewers.
Stephen Colbert said last night that he thinks it was an "innocent mistake" that Greta Van Susteren used footage of Shirley Sherrod instead of Maxine Waters the other day on her Fox News show. "It could have happened to anyone...whose producers can't tell black people apart."
Posted By: Richard Kigel
Thursday, August 5th 2010 at 9:18PM
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