Meet Write Money Inc’s Featured Business Leader: Jessica Ann Mitchell is a Syracuse University graduate. She is also a writer, experienced marketer and public relations specialist. In addition to managing The National Black Pages, Jessica serves as the founder of Lamzu Media. She is a passionate creative business leader, successfully connecting one blogger and innovator to another.
WMI: How has the Internet changed since you were pursuing your degrees in Pan-African Studies and Public Relations at Syracuse University?
JAM: I completed my master’s programs fairly recently, so the only major change that I can pinpoint is the rise of Twitter. When I began creating my own online projects, I began to see the internet as a source of constant interaction and innovation. I was an avid Facebook user but then Twitter became this new open medium that increased dialogue and interaction.
WMI: When did you start blogging and why did you decide to take a community rather than a personal (e.g. here’s what I did this weekend) approach at your blogs?
JAM: I started blogging two years ago after engaging in a Facebook debate with a friend. I felt like I needed to say more, so I decided to start a blog. I had never really thought of it before that moment. However, as a writer and poet, blogging seemed to come natural to me. I started to take the community approach because I wanted to address pertinent issues in African descended communities. However, I have recently begun to make my blog posts more personal. Both methods have benefits. The community approach is great for discussions but the personal approach is great for self-awakening and the exploration of ideas.
WMI: You refer to yourself as a creatologist. Sounds like you coined a word! Tell Write Money Inc. visitors what a creatologist is as well as how you arrived at the term.
JAM: When I was in my public relations program, I learned about creatologists during a guerrilla marketing course at the Whitman School of Management at Syracuse University. Creatologists are people that are creatively inclined, innovative and highly imaginative. I am the type of person that is constantly changing. But the one thing that never changes about me is the fact that I love to create new things and expand on ideas. Sometimes I get so caught up in my ideas I have to stop myself before I end up launching a new website every week. So, I didn’t coin the term but I definitely embrace it.
WMI: What’s the National Black Pages and how do you keep the sites from taking traffic away from each other?
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Posted By: Denise Turney
Tuesday, December 13th 2011 at 7:44PM
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