Home Invites Members Groups Events Careers Videos News Photos Blogs Polls Singles Forums Chat
Home > Blogs > Post Content
 STARTLING NEW TREND: M.S.N.B.C BEATING FOX NEWS IN RATINGS (492 hits)
HUFFINGTON POST, September 20, 2012 -- Is a shift happening in the normally frozen-in-place world of cable news ratings?

It's hard to tell, but something unexpected has happened over the last two days: MSNBC has beaten Fox News in the all-important A25-54 category two nights in a row.

TVNewser was the first to spot the trend. While it may not seem like too big a deal for MSNBC to jump ahead of Fox News, it's rather surprising that it is happening at all. The total dominance of Roger Ailes' network is one of the biggest articles of faith in the television business. As Alex Weprin wrote, "The number one show in the demo on cable news is always, always "The O'Reilly Factor" unless there is some sort of unusual news event or huge booking."

But, on both Monday and Tuesday -- with neither a huge news event nor a huge booking -- MSNBC beat Fox News. Rachel Maddow's ratings in the demo on Tuesday were better than Bill O'Reilly's and Sean Hannity's. Lawrence O'Donnell's were better than Greta van Susteren's. Overall, MSNBC beat Fox News 575,000 to 526,000.

Fox News has little to worry about in terms of total viewers; the gap between it and the competition is a huge one. But A25-54 viewers are the most important ones because advertisers set their rates based on how many people in that category tune in. A change in the demo can powerfully affect a network's bottom line. While it is obviously too early to draw any big conclusions, a longer trend would be a very big deal indeed.

Posted By: Richard Kigel
Thursday, September 20th 2012 at 1:04PM

Report obscenity | post comment
Share |
Please Login To Post Comments...
Email:
Password:

 
You know what, Irma...I think you are singlehandedly responsbile for this!!!

You started a trend!!!


Thursday, September 20th 2012 at 3:20PM
Richard Kigel
Poor Fox they are now having such a hard time finding guest to comeon...Liz Cheney, Lou dobbs and now most of their old regulars they could count on to critize our president are now against Romney. Oh well...SNL, Stewart and Colbert may be scaring some old timers away from fox...Palin wants more time on fox but they don't want her either.lol (smile)
Thursday, April 10th 2014 at 5:47PM
ROBINSON IRMA
Not me Rich, but my girl daring to report things Fox never will like adding tonight to my conviction that Romney will end up in prison for tax evasions...

The Ed Show touched on tis, but my girl went into rull details just now on Romney's so called blind trust...

it seem they learned from his tas returns that until recently romney had invested in a Chinese oil company that had upset our government when China tried to get our government to go along with them . A Chinese company called Cnooc Limited of China Off Shore cooperation that did business with Iran...oh boy, Mitt you have something worst than this to hide??????????!!!!!!!!!!!!!!!!? LOL (smile)..I sure hope not...

hope you can get it so we all can share...
Thursday, April 10th 2014 at 5:47PM
ROBINSON IRMA
"I" do believe Mitt should stop while he is behind in this game as all he seem to be able to do is say our president did/ said someting wrong and that is all...he should be trying to save the Republican party from the teaparty at tis point in time if even tis is possiable. (smile)
Thursday, April 10th 2014 at 5:47PM
ROBINSON IRMA
Please Login To Post Comments...
Email:
Password:

 
More From This Author
SERENA WILLIAMS WINS QATAR OPEN TO RETAKE NUMBER ONE RANK
ROSA PARKS FEATURED ON NEW POSTAGE STAMP
THE REAL STORY OF THE MOST “LIKED” PHOTO OF ALL TIME
WILL WHITE VOTERS DOOM OBAMA?
MEET ROCHELLE BALLANTYNE, 17, FROM BROOKLYN, ON THE ROAD TO BECOMING BLACK FIRST FEMALE CHESS MASTER
FREDERICK DOUGLASS STATUE COMES TO U.S. CAPITOL
S.N.L. ELECTS A NEW PRESIDENT: JAY PHAROAH TAKES OVER ROLE OF IMPERSONATING OBAMA
SERENA, FACING DEFEAT, PULLS OUT STUNNING VICTORY FOR HER FOURTH U.S. OPEN CHAMPIONSHIP
Forward This Blog Entry!
Blogs Home

(Advertise Here)
Who's Online
>> more | invite 
Black America Resources
100 Black Men of America
www.100blackmen.org

Black America's Political Action Committee (BAMPAC)
www.bampac.org

Black America Study
www.blackamericastudy.com

Black America Web
www.blackamericaweb.com

CNN Black In America Special
www.cnn.com/blackinamerica

NUL State of Black America Report
www.nul.org

Most Popular Bloggers
miisrael bride has logged 81021 blog subscribers!
siebra muhammad has logged 52650 blog subscribers!
harry watley has logged 44051 blog subscribers!
yaiqab saint has logged 21584 blog subscribers!
agnes levine has logged 12992 blog subscribers!
>> more | add 
Latest Jobs
Deputy Director of New Student Programs with CUNY College of Staten Island in Staten Island, NY.
Great Oaks Tutor Corps--Urban Education Fellowship with Great Oaks Foundation in New York, NY.
Training Specialist with Denver Public Schools in Denver, CO.
Vice President for Inclusion and Equity with Grand Valley State University in Allendale, MI.
Assistant Director of Recreation Programs with Saint Mary's College in Moraga, CA.
>> more | add