Home Invites Members Groups Events Careers Videos News Photos Blogs Polls Singles Forums Chat
Home > Blogs > Post Content

Safiyyah Warren Moore Fourth Generation Publisher (1226 hits)


Safiyyah Warren Moore Fourth Generation Publisher
Junious Ricardo Stanton

Safiyyah Warren Moore grew up around newspapers, printing, writers photographers and publishers. Her father Hugo Warren was the publisher of the Philadelphia New Observer an extremely popular weekly newspaper. Not only that, her grandfather J.H. Warren II and her great grandfather J.H. Warren Sr. published the Washington New Observer a weekly tabloid in Washington D.C. for a number of years.

It should come as no surprise that Safiyyah has taken on the role of publisher herself. Three years ago Safiyyah founded an Online lifestyle publication called On The Scene Magazine. Safiyyah credits her family lineage with giving her the vision and gumption to start her own publication. “J.H. Warren was my great grandfather and he started the publishing lineage on my father’s side. He started the Washington New Observer but prior to that he was an editor for the Pittsburgh Courier and a publication that he started called Highlight. He was always from what I understand into media, publishing and he was always interested in highlighting informative content. He was resourceful always making sure the people got the information that they needed. Following in his footsteps was his son J.H. Warren Junior who carried on the Washington New Observer and my father was the founder, publisher and editor of the Philadelphia New Observer which he got from working with his father and grandfather.”

When Safiyyah started On The Scene Magazine she determined to continue the family legacy of providing positive content and being a people’s publication. “There is a void not only of positive information but information of substance. We are inundated with negativity and sensationalized news that I don’t think is resourceful or food for thought for our people. So that is what drives me to provide positive information that can be utilized by our people. ”, she shared. “We cover a full gamut: news, sports, entertainment, education, business and health fashion what I like to call edutainment as long as it is positive.’

When the Philadelphia New observer ceased publishing in 2008, it left a huge vacuum. Safiyyah wanted her magazine to fill that void but she waited until she was in a better position to start an Online vehicle. Mrs. Moore’s editorial approach was not to restrict the scope of her magazine to Philadelphia or the tri-state area. Using the technology at her disposal she is able to get stories, articles and pictures from all over the country and world. “I didn’t want to limit myself and I felt as though other regions could benefit from our content and we could benefit from penetrating those markets as well. It was a definite decision especially if you have the technology and the ability to reach a broader base why not use it? There is an advantage to having a digital magazine versus a print publication, the time sensitivity and I have the ability to create more space in a digital publication than in a traditional print publication.”

The COVID-19 pandemic offered challenges to securing content, accessing events to cover and having material to publish yet these challenges also provided opportunities to be resourceful and innovative. “At first I though COVID limited me because right before COVID hit I was invited to numerous events like the South by Southwest concert and festival in Austin Texas. For me it was great because it was a national event but then everything was shut down and at first I though this would stagnate us. But looking back I took the lesson and the blessing and strategized and reorganized how we can best serve our market. Out of this time came the branding products and we were able to still do stories. I look back on the past year and the last three years and I’m proud of that. I didn’t let the coronavirus and the pandemic effect me and I put the work in (to reorganize) now I’m ready to let everybody see where we are going.”

During the pandemic she came up with the idea to use marketing products like clothing to boost revenue and the magazine’s profile. “We started with one hoodie and the slogan was The Black Press Is the Voice of Black America, that saying came from my grandfather who had it printed on a Tee shirt back in the ‘70s. I have the original shirt it was my father’s shirt I always had my fathers stuff and I saw it again and it was like an epiphany because the Black press is the voice of Black America. I discovered it wasn’t trademarked so I got it trademarked and I merchandised it in the form of a hoodie. Then we came out with a Tee shirt and now we have another line that is coming out soon and some other amazing projects that I’m not at liberty to speak about now. I really want to be innovative in the media world. It’s something I got from my dad, the banner for the New Observer was, ‘Innovators of the positive news format’ and I want to be an innovator.”

Short term Mrs. Moore wants to: expand the awareness of the magazine, increase the product line and its marketing, add more written content, to branch into video content and long term she wants to be able to publish more editions. She is looking for writers, photographers videographers to add to her staff. She wants to penetrate the incarcerated population because she feels there is an untapped talent resource there for writers. She wants to develop an app so people can access On the Scene Magazine.

“I want to be a media maven, I love what Cathy Hughes is doing. I would love to expand beyond just a magazine and print. I’d love to expand into visuals, into movies, stage plays and books She is looking to expand her relationships with the Black journalist associations, the PABJ, NABJ and the NNPA (National Newspaper Publishers Association). I grew up attending the NNPA conferences. We want to partner with chambers of commerce; there is strength in numbers and we at On The Scene Magazine can offer a great benefit by being another resource and another mouthpiece for some of these organizations disseminating information.”

On The Scene Magazine is colorful, it’s interesting, it covers a variety of topics and it is free. It can be accessed and read at www.onthescenemagazine.com

-30-
Posted By: Junious Stanton
Monday, May 3rd 2021 at 6:02PM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...
Email:
Password:

 
I will keep my eye on this business opportunity created by Safiyyah Warren Moore because it sounds exciting. My Grandfather had a few sayings and here's one that came to mind when I was reading this post.

"Business, it starts with an idea, develop it, and you to can live life comfortably."

Tuesday, May 4th 2021 at 1:06PM
Dea. Ron Gray Sr.
Well said. We can learn a lot from our elders and ancestors.
Friday, May 7th 2021 at 2:35PM
Junious Stanton
Please Login To Post Comments...
Email:
Password:

 
More From This Author
Real Life Zombie Apocalypse
Haiti In The News ...
Sign of The Times
Alarming Trends Are Being Suppressed
A Look at All Black Settlements
Historic Cheyney University Needs Help
George Washington Carver
African Genius and Originality
Forward This Blog Entry!
Blogs Home

(Advertise Here)
Who's Online
>> more | invite 
Black America Resources
100 Black Men of America
www.100blackmen.org

Black America's Political Action Committee (BAMPAC)
www.bampac.org

Black America Study
www.blackamericastudy.com

Black America Web
www.blackamericaweb.com

CNN Black In America Special
www.cnn.com/blackinamerica

NUL State of Black America Report
www.nul.org

Most Popular Bloggers
agnes levine has logged 69620 blog subscribers!
dea. ron gray sr. has logged 60861 blog subscribers!
tanisha grant has logged 27530 blog subscribers!
rickey johnson has logged 7013 blog subscribers!
minister jazz' thomas-jones has logged 6053 blog subscribers!
>> more | add 
Latest Jobs
New Grad Hire – R&D Product Dvl Engineer I with TE Connectivity in Central PA, PA.
Product Engineer I with TE Connectivity in Central PA, PA.
R&D Product/Development Engineer I with TE Connectivity in Central PA, PA.
Emergency Management Program Specialist - Apply by 4/4/24! with State of Connecticut, Executive Branch in Middletown, CT.
Repair Summer Worker- Bureau of Highway Operations with State of Connecticut in Darien, Milford, Rocky Hill, Willington , CT.
>> more | add