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New Study: Black America Today (2596 hits)

Black America Today discloses a comprehensive and nuanced look at how African Americans feel about many aspects of life in America, and cautions against a simplistic reading of Black America as a monolithic group.

The study's sponsor, Radio One, is the leading media company focused on understanding African Americans. It is committed to demonstrating the power of the Black community - as thinkers, activists, consumers and citizens - and to reflecting the texture and diversity of our community, which often gets lost in mainstream portrayals of Black Americans. Because of its commitment to Black America, Radio One engaged Yankelovich, a nationally respected research firm, to conduct the largest segmentation study ever done of African Americans, a study that highlights what holds Black America together and what makes it diverse.

To download the report, visit:
http://www.blackamericastudy.com
Posted By: Dante Lee
Sunday, August 10th 2008 at 3:18AM
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I read the study's findings sometime ago and found it very interesting. I was surprised by how much technology older Black people use.
Sunday, August 10th 2008 at 3:21AM
Dr. S. Maxwell Hines
This is an outstanding "Marketing Report". I am sad to see that it uses the US Census comparison for validation, as the US Census variables have no scientific base (created to verify minority labels).

Now that we have these reports, scientist/ researchers must begin to put forward "scientific-studies"...defendable-studies...that promote the heterogeneous nature of the African-American population. "Our" scientific studies must follow established/ known formats and present recommendations for the unification and betterment of Black America.
GREAT REPORT!

Sunday, August 10th 2008 at 7:23AM
Dr. Ahmad Glover
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