BET LAUNCHES CENTRIC CHANNEL FOR GROWN UPS
BET, the leading network tailored for black teens and young adults, will be joined by a new channel aimed at an older black audience.
Named Centric, it’s scheduled to debut in October.
Viacom, which owns BET, says Centric will serve black viewers in the 25-to-54-year-old range. It will premiere with an expected reach of 45 million cable homes.
The younger-skewing BET, which signed on in 1980, is available in 89 million homes.
Named Centric, it’s scheduled to debut in October.
Viacom, which owns BET, says Centric will serve black viewers in the 25-to-54-year-old range. It will premiere with an expected reach of 45 million cable homes.
The younger-skewing BET, which signed on in 1980, is available in 89 million homes.
