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New look and logo for Jet Magazine

George Cook · Wednesday, February 3rd 2010 at 4:01PM · 381 views
JET magazine, billed by publisher Johnson Publishing Co. as "the world's No. 1 African-American newsweekly," is getting a new design, layout and logo in an effort to expand its content and appeal to a multigenerational readership.

Check out the new cover and logo:
http://www.letstalkhonestly.com/blacknewsb...

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George Cook Hillside, NJ

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Jen Fad Thursday, February 4th 2010 at 4:29AM

[JET will showcase a variety of points of view on topics impacting black America, ranging from diet guru Dr. Ian Smith to radio talk-show host Warren Ballentine, to MTV personality and Sean Combs' former valet Fonzworth Bentley, according to a JET press release issued Tuesday.

The magazine will keep its mainstay JET Beauty and JET Love sections, formerly known as Beauty and Happiness, while introducing new sections JET Perspective, Buzz and Style.

The makeover follows by three months a revamp of the iconic Ebony magazine, which announced Nov. 13 a new "Power 150" list and other new features.

Sidmel Estes, a media strategist and the first woman president of the National Association of Black Journalists, confirmed in October that she and four other journalists were seeking venture capital to remake the ailing Ebony and Jet magazines into dominant African-American presences online.]

I think this is really good strategy on the magazine's part. I hope it will be successful, because I love Jet!

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