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COFOUNDER OF BET CLAIMS OPRAH'S NEW OWN NETWORK NEEDS MORE AFRICAN AMERICANS

COFOUNDER OF BET CLAIMS OPRAH'S NEW OWN NETWORK NEEDS MORE AFRICAN AMERICANS

Siebra Muhammad · Saturday, January 8th 2011 at 7:05PM · 795 views
Critics who suggest that Oprah Winfrey's new OWN network could use a little more racial diversity found a gentle supporter in Sheila Johnson, co-founder of Black Entertainment Television.

Johnson, who counts herself as Winfrey admirer, said Thursday on NPR's "Tell Me More":

"The only advice that I say, let's open up your circle a little bit more. You know, we love the Dr. Phils. We love the Suze Ormans. Let's open up. There are other people. And there's also African-American experts out there that I think she should start bringing on her show that can reach even a wider audience."

Host Michel Martin said, "And it's true that there doesn't appear to be a great deal of ethnic diversity in her programming at this point, which is puzzling to some people."

"No. Yes," replied Johnson. "And I think she really should do that and not be afraid to do it. There's really a lot of great experts out there that really know the businesses at hand. And I'd like to see her open up her circle to do that."

Meanwhile, "In a rare Television Critics Association winter tour appearance Thursday, Winfrey told a packed ballroom of TV writers that Saturday's launch of OWN: The Oprah Winfrey Network — a joint venture between Winfrey's Harpo Inc. and Discovery Communications — was 'revelatory' for her," R. Thomas Umstead wrote for Multichannel News.

" 'We couldn't ask for more — we built it and they came,' Winfrey told Multichannel News Thursday night during an OWN dinner party. 'My dream is that they continue to come. It's a long process — it's not about this weekend it's about sustainability long term, but I'm pleased with the start.'

"While OWN CEO Christina Norman said the network drew some 13 million viewers during its weekend debut, Winfrey said she's not concerned about ratings. Instead she's focused on providing viewers quality and uplifting programming.

" 'Obviously ratings are important, but they're not as important to me right now . . . I'm not concerned about that,' Winfrey said. 'What I am concerned about is could we get people to the channel. Now that we're able to do that what we know that if we continue to build the channel with programming that is meaningful to our viewers.'"

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Siebra Muhammad New Orleans, LA

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Comments (7)

DAVID JOHNSON Saturday, January 8th 2011 at 7:47PM

OPRAH doesn't want her station to end up like all the other black networks showing old black reruns and hip hop videos she is tarting the same people that watch her show on abc
the middle class white folks and a few blacks

tis all about who is going to run the ads on the network so she can start making money and yes black folks are going to complain but what new damn if you do damn if you dont !!

DAVID JOHNSON Saturday, January 8th 2011 at 7:49PM

she said,,,,,,, 'We couldn't ask for more — we built it and they came,' Winfrey told Multichannel News Thursday night during an OWN dinner party. 'My dream is that they continue to come. It's a long process — it's not about this weekend it's about sustainability long term, but I'm pleased with the start.'

Siebra Muhammad Saturday, January 8th 2011 at 8:17PM

You can't please everybody...Oprah keep on doing the damn thang!

Siebra Muhammad Sunday, January 9th 2011 at 1:37PM

LOL!

Jen Fad Sunday, January 9th 2011 at 6:31PM

As a Billionairess... "can't she do what she wanna do"?

ROBINSON IRMA Thursday, April 10th 2014 at 6:47PM

@Enrique...and how many times have you ordered tickets to Oprah's show and were refused them? Or if not being refused them, how many times have you vistied her show in 25 yearsas it does require a LIVE audience ? (nup)

ROBINSON IRMA Thursday, April 10th 2014 at 6:47PM

...a quote from one of my professors in Black history...

MANY CAN UNDER BLACK EXPLOTATION, BUT FEW CAN UNDERSTAND WHAT WE ARE SAYING IF IT IS NOT EXPLOITING US. "YOOOOOOOOOOOOOOOOOOOO" LOL (SMILE)

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