Harlem’s Rev. Al Sharpton & Munson Steed Take the Lead to Promote Growth in Advertising, Marketing & Media Com
Posted on June 24, 2011
Harlem World
It is the Madison Avenue Project’s explicit goal to support and promote the value proposition of business and employment growth in advertising, marketing and media companies for people of color. Inclusionary efforts of corporations and government divisions are being aggressively encouraged to create more opportunities for sustainable strategic partnerships.
The Madison Avenue Initiative (MAI), a division of the National Action Network, announced a series of new programs designed to createmore diversity in corporate and government public service marketing that will impact African American businesses, media, employment and training.
“Our goal is to create more business alliances between the corporate and government public service sectors and the many viable black and latino-owned agencies and media. We’re seeing more opportunities for a greater share of the marketing mix,” said Rev. Al Sharpton, founder of the National Action Network. “Another area of concern is hiring and training for black and latino marketing professionals and students. Establishing a process that promotes access and consideration is critical to linking qualified candidates to opportunities.”
Since March, Sharpton and Madison Avenue Initiative director Munson Steed have initiated communication with corporate and government executives to discuss increased recruitment and engagement.
“We’re finding that corporate CEOs are open to discussing ways to engage more of our agencies, media and professionals to help them meet their business goals,” said Steed. “We’re devoting 2011 to opening more doors and creating more synergy that will be mutually beneficial for all parties.”
Some of the initiatives discussed with CEOs and marketing executives include broadening the request for proposals (RFPs) to more diverse agencies, to conduct media days, and potentially an urban marketing summit. With regard to recruitment and training, discussions have centered on expanding the candidate search to include moreblack and latino candidates, job creation, job readiness, college tours, andestablishing annual internships.
“Opening doors for black professionals and students will create a pipeline of talent from the urban community,” according to Steed. It’s all a part of ensuring that we have the opportunity to share in commerce, development and growth.”
Also in 2011, MAI will issue a report on the best and worst practices among corporations and government agencies in their diversity recruitment. “Performance in hiring, diversity and media procurement will be evaluated to create more awareness of the realities that exist within major corporations who rely heavily on multicultural consumers,” added Sharpton.
It is the Madison Avenue Project’s explicit goal to support and promote the value proposition of business and employment growth in advertising, marketing and media companies for people of color. Inclusionary efforts of corporations and government divisions are being aggressively encouraged to create more opportunities for sustainable strategic partnerships.
Do you think this will translate into jobs?
Harlem World
It is the Madison Avenue Project’s explicit goal to support and promote the value proposition of business and employment growth in advertising, marketing and media companies for people of color. Inclusionary efforts of corporations and government divisions are being aggressively encouraged to create more opportunities for sustainable strategic partnerships.
The Madison Avenue Initiative (MAI), a division of the National Action Network, announced a series of new programs designed to createmore diversity in corporate and government public service marketing that will impact African American businesses, media, employment and training.
“Our goal is to create more business alliances between the corporate and government public service sectors and the many viable black and latino-owned agencies and media. We’re seeing more opportunities for a greater share of the marketing mix,” said Rev. Al Sharpton, founder of the National Action Network. “Another area of concern is hiring and training for black and latino marketing professionals and students. Establishing a process that promotes access and consideration is critical to linking qualified candidates to opportunities.”
Since March, Sharpton and Madison Avenue Initiative director Munson Steed have initiated communication with corporate and government executives to discuss increased recruitment and engagement.
“We’re finding that corporate CEOs are open to discussing ways to engage more of our agencies, media and professionals to help them meet their business goals,” said Steed. “We’re devoting 2011 to opening more doors and creating more synergy that will be mutually beneficial for all parties.”
Some of the initiatives discussed with CEOs and marketing executives include broadening the request for proposals (RFPs) to more diverse agencies, to conduct media days, and potentially an urban marketing summit. With regard to recruitment and training, discussions have centered on expanding the candidate search to include moreblack and latino candidates, job creation, job readiness, college tours, andestablishing annual internships.
“Opening doors for black professionals and students will create a pipeline of talent from the urban community,” according to Steed. It’s all a part of ensuring that we have the opportunity to share in commerce, development and growth.”
Also in 2011, MAI will issue a report on the best and worst practices among corporations and government agencies in their diversity recruitment. “Performance in hiring, diversity and media procurement will be evaluated to create more awareness of the realities that exist within major corporations who rely heavily on multicultural consumers,” added Sharpton.
It is the Madison Avenue Project’s explicit goal to support and promote the value proposition of business and employment growth in advertising, marketing and media companies for people of color. Inclusionary efforts of corporations and government divisions are being aggressively encouraged to create more opportunities for sustainable strategic partnerships.
Do you think this will translate into jobs?
Hello Jake,
Since the Rev. Al Sharpton is neither promoting nor advocating the sovereignty of Black Americans on a reasonable and infertile portion of this continent that we could call our very own country with borders his economical efforts will come to nothing.
Without the sovereignty of Black Americans nothing will ever work. Black America's only permanent solution is that we must desire to become a sovereign people.
Likewise, the children of Israel only permanent solution were their desire of the Exodus. Am I making any sense? Today there are sovereign and free people in a country of their own which is the state of Israel.
Now, if you ever think that I am wrong all you need to do is compare and contrast the things I say to the children of Israel. Use the story of Moses as a parallel to determine if ever I am wrong.
What say you?