Reversing course, Trump administration will continue Obamacare outreach
Reversing course, Trump administration will continue Obamacare outreach
By Rachana Pradhan and Paul Demko 01/27/17 02:37 PM EST Updated 01/27/17 05:39 PM EST
The Trump administration has reversed plans to scrap all Obamacare outreach in the finals days of the law's enrollment period, a day after the move sparked outcry from the law's supporters and health insurers.
HHS officials on Friday said automatic phone calls and other online and digital outreach — including Twitter messages and emails — would continue through the Jan. 31 deadline for obtaining coverage.
Officials also said they were unable to pull back some HealthCare.gov radio and TV advertising that had been purchased by the Obama administration. HHS was able to cancel about $4 million to $5 million in ads, a spokesman said.
"Once an assessment was made, we pulled back the most expensive and least efficient part of this massive ad campaign which was set to run over the weekend," said an HHS spokesman. "Those costs savings will be returned to the U.S. Treasury.”
READ MORE: http://www.politico.com/story/2017/01/obam...
By Rachana Pradhan and Paul Demko 01/27/17 02:37 PM EST Updated 01/27/17 05:39 PM EST
The Trump administration has reversed plans to scrap all Obamacare outreach in the finals days of the law's enrollment period, a day after the move sparked outcry from the law's supporters and health insurers.
HHS officials on Friday said automatic phone calls and other online and digital outreach — including Twitter messages and emails — would continue through the Jan. 31 deadline for obtaining coverage.
Officials also said they were unable to pull back some HealthCare.gov radio and TV advertising that had been purchased by the Obama administration. HHS was able to cancel about $4 million to $5 million in ads, a spokesman said.
"Once an assessment was made, we pulled back the most expensive and least efficient part of this massive ad campaign which was set to run over the weekend," said an HHS spokesman. "Those costs savings will be returned to the U.S. Treasury.”
READ MORE: http://www.politico.com/story/2017/01/obam...
The Trump administration’s decision on Thursday to halt all HealthCare.gov advertising and outreach enraged the law’s supporters, who say ads and other tools — such as reminder emails — have been crucial in motivating younger, healthier people who frequently wait until the last minute to enroll in coverage.