Is Buying from Black Owned Businesses an inconvenience for you?
Have you ever asked yourself why there are so many commercials with Black actors that are targeted to the Black consumer. You might have thought, Wow! This company must really care about Black people to have this type of commercial. Or you see major bank like Wells Fargo sponsoring a huge music event with top Black entertainers. Or a panel like Tavis Smiley's State of the Black Union. Well think again. McDonald's became so convenient for us, we started eating breakfast, lunch and dinner and now have the highest obesity rates ever! Wells Fargo was one of the worse companies in this country who put Black people into horrible loans. It was if they designed these loans for the Black home owner to fail after 3-5 yrs. Some were put into interest only loans, some were put into adjustable rate loans that after the “teaser” period was over, the interest rate could adjust up every six months until it reached 15%! So I believe one of the purposes of sponsoring the events is to get more Black consumers to patronize their products/services, and for no other reason. So why do we put so much faith into companies like these than in our own Black owned businesses.
I worked over 20 years in broadcast television working with consumer market research. Main stream advertisers continue to spend millions of dollars to find out where Black people spend and how often they spend. There are thousands of data bases with information on what TV shows we watch, what radio shows we listen to and what newspapers and magazines we read. So that these corporations can customize their advertisements to entice us to buy their products. Knowing that as a race we currently spend about $900 billion dollars as consumers... who wouldn't want a piece of that kind of money.
Isn't it sad that our highly spiritual people would rather go for convenience rather than the principle of doing the right thing. This is THE same thing that Marcus Garvey, Dr. King and Malcolm X spoke about. We MUST buy from our own people because it not only is the right thing to do, it is the only way for us to rebuild our communities, with thriving Black businesses and give our children more role models that are business minded in nature. In stead of dreams of getting rich quick as a rapper, gang banger or drug dealer.
Look at how many businesses Marcus Garvey built between 1916-1920. Do you realize what he really created? He created communities with Black people organized with their own self-sufficient economic resources. Grocery stores, laundries, hotels, clothing shops, every kind of biz for Black people. And even a doll factory to make dolls for our children, that looked like us! UNIA bought land to grow their own food, this is similar to what the Nation of Islam is doing today. This was a movement like no one had ever seen before. I believe desegregation lead to the downfall of Black businesses for decades!
Fast forward from 1920 to the year 2008, millions of us pulled together as a people and registered to vote in numbers that were staggered the imagination, so that we could vote for a Black as President. So why can't we come together on creating our own economy by recycling our dollars back into our own communities by buying from more Black owned businesses just like the Jewish and Asian communities do? How long are we going to let other ethnic groups set up shop in our communities and take that money back to their neighborhoods to spend with their own people? We are probably the only ethnic group in this country that DOES NOT support each other on a wide scale economic basis. (Excluding the brothers and sisters in the Nation of Islam.)
Just think of it this way, it is easier or more convenient to drive one mile to go buy junk food. But it is better for you to drive 15 miles to the Black all natural health food store. So just because it is easier to go down the street to buy from the Asian hair care store than to drive 20 minutes to buy from the little Black hair care store... which one is the right thing to do for OUR community, even if it costs a few dollars more on gas and product?
There are over one million Black owned businesses in this country, but unfortunately we spend 95% of our income outside of our community. So how long are YOU going to keep doing what is convenient... instead of doing the right thing for you and your community? Especially when we have brothers and sisters who make high-quality products that are made specifically for OUR skin, OUR hair, OUR body types, etc. I really want to know.
Darlene Robinson
Independent Marketer
TAG Team Marketing, International, Inc.
http://www.BlackBusinessNetwork.com/TeamDo...
Darlene
The problem started after our release from slavery...
There were no banks giving us loans
The majority of us were released with nothing and we had no where to go
This caused many of us to stay or go back to the life we knew on the plantation
We were conditioned to not "gather together" unless it was for a church service
We DIDN'T and in most cases COULDN'T open a strip mall
Why would we?
The "white man" already had a strip mall and we falsely "believed" that it was the best strip mall in the world
That's why we fought so hard to drink out of "his" fountain!
We must have "believed" that his water tasted better
Why did we care so much about having separate fountains?
We should have been satisfied with our own fountain!
We should have polished our fountain to the point where the "white man" was begging to drink from it!
We don't buy from our own because somewhere deep inside, we still believe the "white man" has something "better" when in fact they and other races are selling the same products specifically designed for OUR people
We use the excuse of: "it costs too much" when in fact it just "feels" like we are getting top of the line when we buy it from anyone other than ourselves
It's sad but true
We will do better when we begin to love ourselves
The scars run deep....
Pray for Your People