Judge Unseals Trump University Documents
One message from Donald Trump to students mentions tips for making a million dollars
By Jacob Gershman
Updated May 31, 2016 7:00 p.m. ET
The unsealed playbook outlines a “two-part” sales process in which a salesperson builds up trust with a potential customer and then passes the person to “program director” who closes the sale.
Customers were told Mr. Trump can’t personally meet with everyone who enrolls, but the company is looking for a “select group of people” that have been handpicked by a program director to receive “live, hands-on training with Donald Trump’s professional real estate instructors.”
The lawsuit alleges the instructors were merely “independently contracted high-pressure salesmen” who offered students nothing of marketable value.
The playbook features scripts that walk through what to do when a customer asks about the price: “If a client is adamant about knowing the price, simply say, ‘Our course range anywhere from $29 to $35,000,’” it says.
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Little of the records unsealed Tuesday was new, as Politico had already released the entire 2010 Trump University playbook. The cache of court documents also includes the 2009 playbook, which was far shorter and less extensive than its followup, but included many of the same guidelines...
While the documents unsealed Tuesday didn't reveal any bombshells, they did outline aggressive sales tactics that could provide further fodder for opponents' attacks...
We teach the technique of using OPM … Other People's Money," the script reads.
"Most students who are invited to this program use established lines of credit, like a credit card, utilizing the bank's money, OPM, to handle their tuition. I'm not talking about tens of thousands of dollars, but on the other hand, not a couple of hundred dollars either."
http://www.nbcnews.com/politics/2016-elect...
There's nothing here but common American retail sales practices.