Authenticity During Black History Month – Some Brands Make The Mark, While Others Criticized In Digital Backla
Authenticity During Black History Month – Some Brands Make The Mark, While Others Criticized In Digital Backlash - By Jacqueline Schneider
In recent years, Black History Month has become a staple for brands – a time to honor the history of black American’s and their contributions, while simultaneously satisfying internal diversity and inclusion checklists. Some brands are leveraging the shortest month of the year with a nod of respect to the black community while others have been criticized of using black American’s as accessories to cultural marketing initiatives.
Read More: https://www.forbes.com/sites/jacquelinesch...
In recent years, Black History Month has become a staple for brands – a time to honor the history of black American’s and their contributions, while simultaneously satisfying internal diversity and inclusion checklists. Some brands are leveraging the shortest month of the year with a nod of respect to the black community while others have been criticized of using black American’s as accessories to cultural marketing initiatives.
Read More: https://www.forbes.com/sites/jacquelinesch...
